February 17, 2022

CASE STUDY

Dacast

SERVICES

Paid Search
Analytics

The Results

50%
300%
2 Platforms
Decrease in Cost Per Qualified Lead
Increase in Return on Ad Spend
Successfully Launched, Tested, and Scaled

"The Stackmatix team is a true growth partner. They dove deep to understand our school, our students, and what differentiates us. Routinely they display a desire to see us succeed in our mission as deep as ours. They continue to work with us to develop our digital presence and institute needed marketing tools & analytics,  testing and evolving strategies and messages to reach the right students and families We love their consultative and holistic approach to helping us grow.”

--- Ethan Lin, Chief Operating Officer, ICL Academy

"Stackmatix was able to quickly identify what needed improvement in our marketing approach, and went above and beyond with recommendations on how to optimize our full conversion funnel. The performance increases we've seen have supported our efforts to raise additional capital to further scale our business, and I would recommend anyone seeking digital marketing expertise to work with them.”

--- Doug Bernard, Co-Founder, InHome Home Services

"Stackmatix was able to quickly identify what needed improvement in our marketing approach, and went above and beyond with recommendations on how to optimize our full conversion funnel. The performance increases we've seen have supported our efforts to raise additional capital to further scale our business, and I would recommend anyone seeking digital marketing expertise to work with them.”

--- Doug Bernard, Co-Founder, InHome Home Services


The CEO of the B2B live streaming company Dacast, Stephan Roulland, was skeptical of ad agencies, having been burned in the past. Dacast had a long history of running online ads on both Google and Facebook, and they weren’t sure whether these leads were qualified or were converting effectively to sales.

One of Stackmatix’s first priorities was upgrading Dacast’s reporting capabilities. We developed a unified dashboard that brought in data from Google Ads, AdRoll, and Salesforce to go beyond cost per lead and report on cost-per-qualified lead, cost-per-sale, and ROAS. 

Stackmatix achieved the following strategic objectives within 6 months:
-Dropped the cost-per-qualified lead by 50%.
-Increased the ROAS by 3x.
-Launched two new ad platforms (Bing and Facebook) with a plan to launch a third (LinkedIn) in the near future.

We were able to achieve this kind of success by analyzing data further down the funnel and shifting budget around accordingly (e.g. stopping ad targeting to certain countries which drove strong cost-per-leads but low numbers of qualified leads or sales), experimenting with Google Bid Strategies to find the winning formula, and analyzing performance by vertical in order to double down on winners. 

If you want to learn more about how Stackmatix can improve your reporting capabilities and online ad performance, reach out to sales@stackmatix.com to schedule a free consultation with our team.

Get Your Growth Stack Today

Stackmatix can help with all your business needs.

Connect with Us