January 16, 2022

CASE STUDY

Playbook Products

SERVICES

Organic Social
SEO
Paid Social

The Results

400%+
2,500%
1,500%
Increase in ROAS
Increase in Sales
Increase in Ad Spend

"The Stackmatix team is a true growth partner. They dove deep to understand our school, our students, and what differentiates us. Routinely they display a desire to see us succeed in our mission as deep as ours. They continue to work with us to develop our digital presence and institute needed marketing tools & analytics,  testing and evolving strategies and messages to reach the right students and families We love their consultative and holistic approach to helping us grow.”

--- Ethan Lin, Chief Operating Officer, ICL Academy

"Stackmatix was able to quickly identify what needed improvement in our marketing approach, and went above and beyond with recommendations on how to optimize our full conversion funnel. The performance increases we've seen have supported our efforts to raise additional capital to further scale our business, and I would recommend anyone seeking digital marketing expertise to work with them.”

--- Doug Bernard, Co-Founder, InHome Home Services

"Stackmatix was able to quickly identify what needed improvement in our marketing approach, and went above and beyond with recommendations on how to optimize our full conversion funnel. The performance increases we've seen have supported our efforts to raise additional capital to further scale our business, and I would recommend anyone seeking digital marketing expertise to work with them.”

--- Doug Bernard, Co-Founder, InHome Home Services

Playbook Products runs a sports-focused e-commerce business that relied heavily on Etsy for product sales and was looking for ways to drive more traffic via their main website.

Within a few weeks of working with Stackmatix, Playbook was spending close to $1k/month on online ads, and in under a year’s time, was spending over $15k/month.

Playbook’s Shopify sales YTD in 2020 are more than 8x higher than in 2019, and Shopify sales in July 2020 were 25x greater than in July 2019! Campaigns were still ramping up at the beginning of the year and now that all platforms are operating at closer to optimal capacity, the business is accelerating!

If you’re a sports fan or ever looking for a gift for a fan, check out playbookproducts.com for a great selection of products.

Stackmatix accomplished this through creating 100’s of highly personalized creatives to match each sport and team, testing across platforms to find the best fit, and frequent budget modifications to correspond with seasonality.

If you want to produce these kinds of results for your own business, reach out to sales@stackmatix.com to schedule a free consultation with our team.

Have a question you’d like answered by the Stackmatix Blog? Please email questions@stackmatix.com and we’ll try to include it on our blog roadmap!

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