January 31, 2023

CASE STUDY

Solid

SERVICES

Paid Search
Paid Social
Creative
Analytics

The Results

2
10x
0
weeks until profitable
growth of marketing program
time wasted

"The Stackmatix team is a true growth partner. They dove deep to understand our school, our students, and what differentiates us. Routinely they display a desire to see us succeed in our mission as deep as ours. They continue to work with us to develop our digital presence and institute needed marketing tools & analytics,  testing and evolving strategies and messages to reach the right students and families We love their consultative and holistic approach to helping us grow.”

--- Ethan Lin, Chief Operating Officer, ICL Academy

"Stackmatix was able to quickly identify what needed improvement in our marketing approach, and went above and beyond with recommendations on how to optimize our full conversion funnel. The performance increases we've seen have supported our efforts to raise additional capital to further scale our business, and I would recommend anyone seeking digital marketing expertise to work with them.”

--- Doug Bernard, Co-Founder, InHome Home Services

"Stackmatix was able to quickly identify what needed improvement in our marketing approach, and went above and beyond with recommendations on how to optimize our full conversion funnel. The performance increases we've seen have supported our efforts to raise additional capital to further scale our business, and I would recommend anyone seeking digital marketing expertise to work with them.”

--- Doug Bernard, Co-Founder, InHome Home Services

The Growth Stack: 

Google & Bing Search
LinkedIn
Google Analytics

The Results:

Instrumented end-to-end marketing-to-sales tracking and optimization
Scaled inbound marketing program to significant monthly budgets, profitably, in just two weeks
Solid raised a $63M Series B to supercharge their growth

Background:

Solid builds modern fintech infrastructure, so you don't have to. Instantly create bank accounts, offer crypto wallets, send payments, and issue cards to your customers.

Challenge:

Solid is one of the fastest growing startups in the world, managing to grow from $1M to $10M ARR in just 6 months! They raised a $63M Series B, which means Solid's and their investor's expectations are second to none.

Solution:

Solid's Head of Growth, Manu Prasanna, is responsible for all demand gen for Solid. Finding trusted partners is one Manu's top priorities as he looks to multiply Solid's revenue to over $1B ARR. Manu called upon Stackmatix to support Solid's digital marketing and analytics initiatives based on our extensive track record with B2B clients like Figma, Backblaze, and Unbabel.

Like most B2B organizations, Solid's initial growth was driven by a sales-first focused approach, and Manu was interested in compounding this success by driving more inbound for the sales team. 

Solid partnered with Stackmatix to set up an inbound marketing program focusing on Search and LinkedIn as primary channels. 

Stackmatix was able to set up tracking, scale campaigns, and drive significantly profitable results all within two weeks.

Since we have continued scaling our primary channels while exploring new growth channels to fuel Solid's massive growth expectations. We have managed to grow the program by more than 10x since we started.

Stackmatix focuses on a rapid testing approach to maximize learnings for clients and we're excited we have been able to help Solid learn a lot via marketing while also running campaigns that are financially efficient.

What Can Stackmatix Do For You:

Stackmatix’s mission is to support the growth of startups and high-velocity businesses over the long term, so we’re always excited when we can really move the needle for our clients. We’d love to see if we can do the same for your business as well. Email us at sales@stackmatix.com to schedule an introductory call with our team!

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