LinkedIn advertising is a frequent topic in Reddit's B2B marketing communities. From r/PPC to r/marketing, advertisers share candid experiences about the platform's strengths and frustrations.
This guide compiles insights from Reddit discussions about LinkedIn ads.
LinkedIn generates strong opinions on Reddit, particularly regarding its cost-to-value ratio.
B2B targeting precision: Reddit users consistently acknowledge LinkedIn's unmatched B2B targeting. Job titles, company sizes, industries, and seniority levels enable precise audience definition impossible on other platforms.
Professional context: Users are in a business mindset on LinkedIn. Reddit discussions note higher receptivity to B2B messaging compared to interrupting social browsing on other platforms.
Lead quality: While expensive, many Redditors report LinkedIn leads convert better than other sources. Decision-makers reached on LinkedIn tend to be genuine prospects.
Account-based marketing support: For ABM strategies targeting specific companies, Reddit users praise LinkedIn's company targeting capabilities. Reaching employees at target accounts is straightforward.
Extremely high costs: The most consistent Reddit complaint is cost. CPCs of $5-15 and CPMs of $30-100+ are typical. Many businesses find LinkedIn unsustainable compared to alternatives.
Minimum budget requirements: LinkedIn's $10/day minimum per campaign frustrates advertisers wanting to test with smaller budgets. Combined with high costs per result, testing becomes expensive.
Conversion tracking limitations: Reddit threads frequently discuss attribution challenges. LinkedIn's conversion window and measurement differ from expectations set by other platforms.
Creative limitations: Compared to Meta or TikTok, LinkedIn's creative options feel restrictive. The professional environment limits creative experimentation.
Reddit's B2B marketers extensively compare LinkedIn to alternatives.
| Platform | Typical B2B CPL | Context |
|---|---|---|
| $75-200+ | Highest quality, highest cost | |
| Google Search | $30-100 | Intent-based, variable |
| Facebook/Instagram | $20-50 | Volume-focused, lower quality |
| $25-75 | Niche communities, authentic | |
| Google Display | $15-40 | Lower intent, high volume |
Ideal use cases from Reddit:
Less ideal according to Reddit:
Reddit threads frequently suggest alternatives:
Reddit users compare these platforms for B2B advertising.
| Factor | ||
|---|---|---|
| Targeting basis | Professional attributes | Community membership |
| User mindset | Business mode | Research/discussion mode |
| Cost level | High | Moderate |
| Authenticity requirement | Moderate | High |
| Lead quality | High | Variable by subreddit |
Reddit discussions highlight these communities for B2B advertising:
According to Reddit discussions:
Challenges:
For high-value B2B products, qualified yes. Reddit consensus is that LinkedIn works when customer lifetime value justifies high CPL. For lower-value products or limited budgets, alternatives often make more sense.
Reddit discussions suggest minimum $3,000-5,000/month to generate meaningful data and results. Lower budgets struggle with LinkedIn's high costs and minimum requirements.
Reddit users attribute high costs to limited inventory (fewer users than Facebook) combined with high B2B advertiser demand. Premium B2B audiences command premium prices.
Reddit users often suggest both. LinkedIn for precise professional targeting and high-value campaigns. Reddit for community engagement, thought leadership, and cost-effective reach in technical communities.
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