LinkedIn advertising templates save hours of creative development while ensuring your campaigns follow proven structures. Whether you're launching your first campaign or scaling established programs, these templates provide frameworks for headlines, body copy, and creative briefs that work for B2B audiences in 2026.
Templates aren't shortcuts—they're starting points built on what works.
Speed to launch: Templates cut campaign development from days to hours
Proven structures: Each template follows patterns that have driven results across thousands of B2B campaigns
Consistency: Maintain brand voice and quality across multiple campaigns and team members
Testing foundation: Start with templates, then iterate based on your specific data
Your headline is the most important text element. These templates follow proven formulas.
Template 1: Problem-Solution
[Pain Point]? Download Our Free [Resource Type]
Example: "Wasting Budget on LinkedIn Ads? Download Our Free Optimization Guide"
Template 2: Result-Driven
How [Company Type] [Achieved Result] in [Timeframe]
Example: "How SaaS Companies Generate 3x More Demos in 30 Days"
Template 3: Curiosity Gap
[Number] [Mistakes/Secrets] That [Audience] [Outcome]
Example: "5 Targeting Mistakes That Kill LinkedIn Campaign ROI"
Template 4: Direct Offer
[Free/Exclusive] [Resource]: [Specific Benefit]
Example: "Free Audit: Discover Why Your LinkedIn CPL is Too High"
Template 1: Authority Statement
The [Adjective] Way to [Desired Outcome]
Example: "The Smarter Way to Scale B2B Pipeline"
Template 2: Customer Proof
Why [Number] [Company Type] Trust [Brand] for [Outcome]
Example: "Why 500+ Tech Companies Trust Us for LinkedIn Lead Gen"
Template 3: Category Definition
[Brand]: [Category] for [Audience]
Example: "Stackmatix: LinkedIn Advertising Experts for B2B Growth"
Template 1: Comparison
[Your Solution] vs. [Alternative]: [Key Difference]
Example: "Agency vs. In-House: Which LinkedIn Strategy Works Better?"
Template 2: How-To
How to [Achieve Outcome] Without [Pain Point]
Example: "How to Scale LinkedIn Leads Without Increasing Budget"
Template 3: Proof Point
[Specific Result] for [Specific Client Type]
Example: "$2.4M Pipeline Generated for Series B SaaS Companies"
The intro text (body copy) appears above your image. These templates maximize impact in the first 150 characters before truncation.
[Hook question about pain point]
[Stat or insight that validates the problem]
[What they'll get + CTA]
↓ [Resource Name]
Example:
Struggling to hit your LinkedIn lead targets this quarter?
73% of B2B marketers say LinkedIn CPLs increased last year.
We analyzed 200+ campaigns to find what's working now.
↓ Download the free playbook
[Problem statement]
[How your solution addresses it differently]
[Social proof or credibility statement]
[CTA]
Example:
Most LinkedIn campaigns waste 30-40% of budget on wrong audiences.
Our targeting framework identifies decision-makers at accounts actually in-market.
Used by 100+ B2B companies to reduce CPL by 45%.
See how it works →
[Value statement - what attendees will learn]
[Credibility - who's presenting or sponsoring]
[Urgency or exclusivity element]
[CTA with date]
Example:
Learn the exact LinkedIn strategy that generated $4M in pipeline for [Company].
Live workshop with our VP of Demand Gen + Q&A session.
Limited to 200 attendees.
Register for March 15th →
Use these templates when briefing designers or creating specs for creative assets.
Campaign: [Campaign Name]
Objective: [Awareness/Leads/Traffic]
Target Audience: [Job titles, industries, company sizes]
Visual Requirements:
- Dimensions: 1200 x 627 pixels (1.91:1)
- Style: [Professional/Bold/Minimal]
- Color palette: [Brand colors or specific hex codes]
- Include: [Logo placement, people/graphics, key text]
- Exclude: [Stock photos, cluttered layouts]
Key Message: [One sentence value prop]
Mood/Tone: [Authoritative/Friendly/Urgent]
Examples/References: [Links to competitor or inspiration ads]
Campaign: [Campaign Name]
Objective: [Awareness/Engagement/Leads]
Number of Cards: [3-10]
Card-by-Card Content:
Card 1 (Hook): [Headline + supporting visual]
Card 2: [Point 1 + visual]
Card 3: [Point 2 + visual]
Card 4: [Point 3 + visual]
Card 5 (CTA): [Final message + action]
Visual Requirements:
- Dimensions: 1080 x 1080 pixels per card
- Consistent design across all cards
- Visual flow from card to card
- CTA on final card
Key Message: [Story or progression]
Campaign: [Campaign Name]
Duration: [15-30 seconds recommended]
Format: [16:9 landscape / 1:1 square / 9:16 vertical]
Script Outline:
0-3 sec: [Hook - problem or attention-grabber]
3-15 sec: [Value proposition + key benefits]
15-25 sec: [Proof or differentiation]
25-30 sec: [CTA + branding]
Visual Requirements:
- Captions required (80% watch without sound)
- Brand logo visible throughout
- Clear text overlays for key points
Audio Requirements:
- [Music style]
- [Voiceover Y/N]
Organize your LinkedIn campaigns using these proven structures.
Campaign Group: [Product/Service] Lead Gen - Q[X] 2026
Campaign 1: Cold - ICP Audience A
- Audience: [Job titles + industries + company size]
- Ad Format: Document Ads
- Offer: Educational content
Campaign 2: Cold - ICP Audience B
- Audience: [Alternative targeting]
- Ad Format: Single Image
- Offer: Same content, different creative
Campaign 3: Warm - Website Retargeting
- Audience: Website visitors (30 days)
- Ad Format: Lead Gen Forms
- Offer: Direct consultation/demo
Campaign 4: Hot - Engaged Leads
- Audience: Past form submitters who didn't convert
- Ad Format: Conversation Ads
- Offer: Personalized follow-up
Campaign Group: [Target Account List] ABM - Q[X] 2026
Campaign 1: Awareness - Company List
- Audience: Decision-makers at target accounts
- Ad Format: Sponsored Content (Video)
- Goal: Brand awareness
Campaign 2: Engagement - Engaged Accounts
- Audience: Accounts with 3+ employee engagements
- Ad Format: Document Ads
- Goal: Content consumption
Campaign 3: Conversion - High-Intent
- Audience: Multiple touchpoints + website visits
- Ad Format: Lead Gen Forms
- Goal: Demo requests
Use these templates to systematically test and improve performance.
| Test | Variable | Variation A | Variation B | Success Metric |
|---|---|---|---|---|
| Week 1 | Image | People photo | Product graphic | CTR |
| Week 2 | Headline | Problem-focused | Result-focused | CTR |
| Week 3 | CTA | Learn More | Download Now | Conversion |
| Week 4 | Intro text | Short (100 char) | Long (300 char) | CTR + Conv |
| Test | Audience A | Audience B | Duration | Success Metric |
|---|---|---|---|---|
| Job Title | VP Marketing | Director Marketing | 2 weeks | CPL |
| Company Size | 51-200 | 201-500 | 2 weeks | Lead quality |
| Industry | SaaS | Professional Services | 2 weeks | Conv rate |
Different objectives require different approaches. Lead generation templates focus on immediate value exchange (download, register), while brand awareness templates focus on credibility and category positioning. Use templates matched to your specific campaign objective for best results.
Review and refresh templates quarterly based on performance data. Update messaging immediately when you discover new high-performing angles. Creative templates (visual styles) should be updated when engagement drops or when competitors begin copying your approach.
Yes—personalization improves performance. At minimum, adjust pain points and benefits to match each audience segment's priorities. C-Suite audiences respond to strategic outcomes; managers respond to operational efficiency. Same template structure, different specific language.
Want help creating effective LinkedIn ads? Talk to our creative team. Contact us | Get a free consultation
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