LinkedIn marketing services range from basic ad management to comprehensive lead generation programs. Understanding what agencies offer helps you choose services that match your goals and budget. According to Clutch's 2026 agency rankings, LinkedIn-focused agencies typically charge $10,000-$50,000 for project-based work, with monthly retainers starting around $3,000 for enterprise-level management.
Most LinkedIn marketing agencies offer some combination of these core services.
Ads management is the most common LinkedIn marketing service. Agencies handle the tactical work of running paid campaigns.
What's typically included:
Pricing ranges: According to Rock the Rankings, specialized LinkedIn ads agencies charge $3,000-$6,000+ per month for management services. Fees typically include ad spend management plus a percentage or flat management fee.
Best for: Companies spending $5,000+ monthly on LinkedIn ads who need expertise in optimization.
Lead generation services focus on filling your sales pipeline with qualified prospects. This can include paid advertising, organic outreach, or both.
What's typically included:
Two main approaches:
| Approach | How It Works | Typical Pricing |
|---|---|---|
| Paid ads | Lead Gen Forms, Document Ads, Sponsored Content | $3,000-10,000/mo + ad spend |
| Outbound | Direct messaging, connection requests, InMail | $400-2,000/mo per account |
According to 100 Pound Social, some agencies report generating 3-7 sales calls per week through targeted LinkedIn outreach campaigns.
Best for: B2B companies with defined ICPs who need consistent pipeline generation.
Content services focus on building thought leadership and organic engagement on the platform.
What's typically included:
Content types agencies create:
Pricing ranges: Content-focused agencies charge $500-2,000+ monthly depending on posting frequency and content complexity.
Best for: Executives and companies building thought leadership without time to create content themselves.
Strategy consulting provides expertise without ongoing execution. You get the playbook; your team implements it.
What's typically included:
Delivery formats:
Pricing ranges: Strategy consulting typically runs $2,000-10,000 for one-time projects or $1,000-3,000/month for advisory retainers.
Best for: Companies with in-house teams who need expert guidance and optimization recommendations.
Some agencies offer specialized services beyond the core offerings.
Optimizing personal and company profiles for visibility and credibility.
What's included:
Training sales teams to use LinkedIn's premium prospecting tool effectively.
What's included:
Coordinated campaigns targeting specific high-value accounts.
What's included:
Promoting webinars, conferences, and live events through LinkedIn.
What's included:
Pricing varies significantly based on service scope and agency positioning.
| Service | Entry Level | Mid-Market | Enterprise |
|---|---|---|---|
| Ads management | $1,500/mo | $3,000-5,000/mo | $8,000+/mo |
| Lead generation | $400/mo | $1,000-3,000/mo | $5,000+/mo |
| Content creation | $500/mo | $1,500-3,000/mo | $5,000+/mo |
| Strategy consulting | $2,000 one-time | $5,000-10,000 one-time | Custom |
Flat monthly retainer: Fixed fee regardless of ad spend or results. Most common for content and strategy services.
Percentage of ad spend: Typically 10-20% of monthly ad budget. Common for ads management.
Hybrid: Base retainer plus performance bonuses or ad spend percentage.
Performance-based: Payment tied to leads or results. Less common; usually includes base fees.
Match services to your specific needs and resources.
Before engaging any agency, ask these questions:
About experience:
About process:
About pricing:
About results:
Most LinkedIn marketing agencies offer ads management, lead generation, content creation, and strategy consulting. Full-service agencies provide all four, while specialists focus on one area. Pricing ranges from $400/month for basic outbound services to $8,000+/month for enterprise ads management. Choose services based on your goals, budget, and internal capabilities.
LinkedIn marketing services typically cost $1,500-8,000+ monthly for ads management, $400-5,000/month for lead generation, and $500-5,000/month for content creation. Strategy consulting runs $2,000-10,000 for one-time projects. Costs vary by agency positioning, service scope, and your ad spend level.
Hire an agency if you lack LinkedIn expertise, need specialized skills, or want hands-off execution. Keep it in-house if you have platform knowledge, want maximum control, or have limited budgets. Many companies use a hybrid approach—agency strategy with in-house execution, or agency execution with internal content creation.
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