PPC advertising services help businesses run profitable paid search campaigns without the complexity of managing everything in-house. Whether you need a one-time audit or full campaign management, understanding what services are available helps you choose the right level of support.
In this guide, you'll learn what PPC services include, typical pricing models, and how to evaluate what your business actually needs.
PPC advertising services encompass the strategic planning, execution, optimization, and reporting of paid advertising campaigns across platforms like Google Ads, Microsoft Advertising, and social media networks.
Most PPC management services include these fundamental elements:
PPC services range from one-time projects to full ongoing management.
A PPC audit provides a systematic review of your campaigns to identify waste and opportunities. A focused audit evaluates critical metrics like CTR, conversion rates, and ROAS to pinpoint where your budget is being wasted.
Audits typically include:
Best for: Businesses wanting an expert second opinion before major changes
Typical cost: $500-3,000 one-time
One-time campaign builds for businesses that want professional setup but will manage ongoing optimization internally.
Setup services include:
Best for: Teams with internal capacity to manage but lacking setup expertise
Typical cost: $1,500-5,000 per platform
Continuous campaign management with regular optimization, testing, and reporting.
Management services handle:
Best for: Businesses wanting hands-off professional management
Comprehensive digital marketing that integrates PPC with SEO, content, and other channels.
Full-service includes:
Best for: Larger businesses needing integrated marketing execution
Understand what tangible outputs you should expect from PPC services.
| Deliverable | What It Includes |
|---|---|
| Account Audit Report | Structure review, waste analysis, opportunity assessment |
| Campaign Builds | New campaigns, ad groups, ads, extensions |
| Keyword Research | Target keywords, match types, negative lists |
| Tracking Setup | Conversion tracking, analytics integration |
| Creative System | Ad copy, headlines, extension text |
| Monthly Reports | Performance metrics, insights, recommendations |
Ongoing management includes regular optimization work:
Different agencies use different pricing structures.
Agency charges a percentage (typically 10-20%) of your monthly advertising budget.
Pros: Aligns agency incentive with scale; scales with your investment Cons: May incentivize spending over efficiency; expensive at higher budgets
Typical range: 10-20% of ad spend
Fixed monthly fee regardless of ad spend.
Pros: Predictable costs; doesn't penalize higher budgets Cons: May not flex with campaign complexity; scope creep potential
Typical range: $1,500 to $10,000/month for PPC
Predefined service packages at set price points.
Common tiers:
| Tier | Typical Services | Price Range |
|---|---|---|
| Essentials | 1-2 platforms, core campaigns, monthly reporting | $1,500-3,000/month |
| Growth | 3-4 platforms, expanded campaigns, bi-weekly meetings | $3,000-6,000/month |
| Enterprise | Full platform coverage, creative support, weekly meetings | $6,000-15,000+/month |
Combination of flat fee plus percentage or performance bonuses.
Example: $2,000/month base + 8% of ad spend over $15,000
Hourly rates typically range from $100 to $300 per hour for PPC consulting and strategic guidance.
Best for: Specific questions, training, or project work
Budget determines service scope and attention level.
Best for: Small businesses or those testing agency management
Best for: Growing businesses with established paid media presence
Best for: Larger businesses with complex funnels or multi-region campaigns
Key factors to assess when choosing a PPC partner.
Look for providers with:
Expect:
Understand:
A good PPC agency should pay for itself through improved performance. Agencies focused on your business outcomes—not just managing spend—deliver better ROI.
PPC services for Microsoft Advertising offer specific advantages worth considering.
At minimum, PPC management should include account setup or audit, keyword research, campaign creation, ongoing bid optimization, regular reporting, and strategic guidance. Look for services that also include ad copy testing, negative keyword management, and conversion tracking setup. More comprehensive packages add creative production, landing page optimization, and multi-platform management.
PPC services typically range from $1,500 to $10,000+ per month, depending on service scope and ad spend levels. Percentage-based pricing usually runs 10-20% of ad spend. One-time audits range from $500-3,000. The right investment depends on your ad budget, internal capabilities, and growth goals.
Consider agency management if your monthly ad spend exceeds $5,000-10,000, you're managing multiple platforms, or you lack time for weekly optimization. Agencies bring specialized knowledge, advanced tools, and dedicated resources that can improve performance. For smaller budgets, self-management with occasional consulting may be more cost-effective.
Initial improvements often appear within 2-4 weeks as waste is eliminated and quick wins are captured. Meaningful optimization typically takes 60-90 days as campaigns gather data for informed decisions. Full performance potential usually develops over 3-6 months of continuous optimization and testing.
Need help choosing the right PPC service level? Talk to our experts about finding the right fit for your business goals and budget.
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