The Reddit Ads dashboard is your command center for managing advertising campaigns on one of the internet's most engaged platforms. Whether you're launching your first campaign or optimizing existing ones, understanding the Reddit advertising dashboard is essential for maximizing your ad performance and ROI.
In this guide, we'll walk through the key features of the Reddit Ads Manager interface, explain the metrics that matter, and share navigation tips to help you work more efficiently.
When you log into the Reddit Ads Manager, you'll land on the main dashboard view. This central hub provides a snapshot of your advertising activity and quick access to campaign management tools.
The Reddit Ads dashboard is organized into several key sections:
Campaign Overview Panel At the top of your dashboard, you'll see a summary of your active campaigns, including total spend, impressions, and clicks. This high-level view helps you quickly assess your advertising activity without diving into individual campaigns.
Navigation Menu The left sidebar contains links to all major sections:
Quick Actions The top-right area provides quick access to creating new campaigns, importing audiences, and accessing help resources.
As of 2026, Reddit has introduced several dashboard enhancements:
These updates reflect Reddit's investment in making the platform more accessible and performance-driven for advertisers of all sizes.
Understanding your dashboard metrics is crucial for making informed decisions about your campaigns. Here are the most important metrics you'll encounter in the Reddit Ads interface:
| Metric | What It Measures | Why It Matters |
|---|---|---|
| Impressions | Number of times your ad was displayed | Indicates reach and visibility |
| Clicks | Number of clicks on your ad | Shows engagement and interest |
| CTR (Click-Through Rate) | Clicks divided by impressions | Measures ad relevance and appeal |
| CPC (Cost Per Click) | Average cost for each click | Helps optimize budget efficiency |
| CPM (Cost Per Mille) | Cost per 1,000 impressions | Useful for brand awareness campaigns |
Reddit offers unique engagement metrics that reflect the platform's community-driven nature:
Pro Tip: On Reddit, engagement metrics like comments often matter more than raw clicks. A campaign generating positive community discussion may deliver value that extends far beyond direct conversions.
If you've installed the Reddit Pixel, you'll also see:
According to recent data, Reddit's MAX Campaigns have shown a 17% reduction in cost per acquisition and a 27% increase in conversions compared to standard campaigns when fully optimized.
Getting comfortable with the Reddit Ads dashboard will save you time and help you spot optimization opportunities faster.
Use Filters Strategically The dashboard allows you to filter by date range, campaign status, and performance metrics. Set custom date ranges to compare performance across different time periods and identify trends.
Leverage Keyboard Shortcuts While not as extensive as some platforms, Reddit Ads Manager does support basic keyboard navigation. Use Tab to move between fields when creating campaigns, and Escape to close modal windows.
Set Up Custom Reports Rather than manually checking metrics daily, create automated reports that deliver key performance data to your inbox. This ensures you never miss important changes in campaign performance.
Column Selection In the campaigns view, you can customize which columns are displayed. Click the column settings icon to add or remove metrics based on your priorities. For conversion-focused campaigns, prioritize CPA and ROAS. For awareness campaigns, focus on impressions and CTR.
Saved Views Create saved views for different campaign types or reporting needs. This is especially useful if you manage multiple clients or run campaigns with different objectives.
As of December 2025, platforms like Hootsuite now offer Reddit Ads Manager integration, allowing you to manage Reddit campaigns alongside your other social advertising efforts from a single dashboard. This can streamline workflows for teams managing multi-platform campaigns.
Visit ads.reddit.com and log in with your Reddit account credentials. If you haven't created an advertising account yet, you'll be prompted to set one up. See our guide on how to create a Reddit Ads account for step-by-step instructions.
The terms are often used interchangeably. "Dashboard" typically refers to the overview screen you see upon login, while "Ads Manager" refers to the entire platform for managing campaigns, audiences, and reporting. Both are part of the same Reddit advertising interface.
Dashboard metrics typically update in near real-time, though there may be slight delays (usually under an hour) for conversion data that relies on the Reddit Pixel. For the most accurate reporting, wait 24-48 hours after campaign changes before making optimization decisions.
While Reddit's consumer app doesn't include ad management features, you can access ads.reddit.com through your mobile browser. The interface is responsive but optimized for desktop use. For comprehensive mobile management, consider third-party tools like Hootsuite's Reddit Ads Manager app.
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