Reddit Ads vs Quora Ads: Q&A Platform Comparison
Reddit ads vs Quora ads represents a comparison between two platforms where users actively seek information and engage in discussions. Both platforms reach users in research mode, making them valuable for B2B, SaaS, and considered purchases. However, their community structures and content formats differ significantly.
This guide compares both platforms to help you choose the right fit.
Platform Overview
Quora Ads
- User base: 400M+ monthly active users
- Content: Question and answer format
- Discovery: Topic following, search, personalized feed
- Strengths: High-intent research queries, professional audiences
- Best for: B2B, SaaS, education, thought leadership
Reddit Ads
- User base: 850M+ monthly active users
- Content: Posts, comments, discussions in communities
- Discovery: Subreddit subscriptions, home feed, search
- Strengths: Engaged communities, authentic discussions
- Best for: B2B, tech, gaming, community-driven products
Audience Comparison
Quora Audience
- Demographics: Educated, professional, knowledge-seekers
- Behavior: Asking questions, reading answers, following topics
- Engagement: Upvotes, answer follows, topic following
- Mindset: Research, learning, problem-solving
- Intent: Often high—actively seeking solutions
Reddit Audience
- Demographics: Educated, tech-savvy, community-oriented
- Behavior: Discussing, voting, community participation
- Engagement: Upvotes, comments, discussions
- Mindset: Research, community, authenticity
- Intent: Research-oriented but broader content consumption
Cost Comparison
Average CPM
| Platform |
Average CPM |
Range |
| Quora |
$3-8 |
$2-15 |
| Reddit |
$2-8 |
$1-15 |
Both platforms offer competitive CPMs for B2B audiences.
Average CPC
| Platform |
Average CPC |
Range |
| Quora |
$0.50-3.00 |
$0.30-8.00 |
| Reddit |
$0.30-1.50 |
$0.10-3.00 |
Reddit trends lower on CPC, though both are competitive for B2B.
Cost Per Lead
Both platforms can deliver B2B leads at $15-60, with performance varying by targeting and offer.
Format Differences
Quora Ad Formats
Text Ads:
- Appear in feed and answer pages
- Headline + description + CTA
- Blend with organic answers
Image Ads:
- Visual format in feed
- Image + text + CTA
- Higher visual impact
Promoted Answers:
- Boost your existing answers
- Appear higher in relevant questions
- Thought leadership format
Reddit Ad Formats
- Promoted posts (text, image, video)
- Carousel ads
- Conversation ads
- Video ads
- Takeover ads
- Product ads
Reddit offers more format variety; Quora offers unique promoted answer capability.
Targeting Comparison
Quora Targeting
- Question targeting (specific questions)
- Topic targeting (areas of interest)
- Keyword targeting (search queries)
- Interest targeting
- Behavioral targeting
- Custom audiences (website visitors, lists)
- Lookalike audiences
- Platform targeting (mobile, desktop)
Reddit Targeting
- Subreddit targeting
- Interest categories
- Custom audiences (retargeting)
- Basic demographics
- Geographic targeting
Quora offers question-level targeting; Reddit offers community-level targeting. Both provide unique intent signals.
Content and Engagement
Quora Content Model
- Question-answer format
- Long-form, detailed answers valued
- Expert positioning through quality answers
- Answer history builds credibility
- Topics organize content
Reddit Content Model
- Discussion threads and posts
- Community-organized (subreddits)
- Voting surfaces quality
- Anonymous/pseudonymous participation
- Diverse content formats
Quora is more structured around Q&A; Reddit is more flexible in content types.
Use Case Comparison
B2B Lead Generation
Both platforms work: High-intent research behavior matches B2B consideration.
Quora advantage: Question-level targeting, direct answer to user problems.
Reddit advantage: Lower costs, community engagement, broader reach.
Recommendation: Test both; many B2B advertisers run both platforms successfully.
SaaS Marketing
Quora advantage: Users asking "What's the best [software category]?" questions.
Reddit advantage: r/SaaS, r/startups, technical subreddits for authentic discussions.
Recommendation: Quora for direct question targeting; Reddit for community engagement.
Thought Leadership
Quora advantage: Promoted answers establish expertise directly.
Reddit advantage: AMA format, expert participation in communities.
Recommendation: Quora for answer-based expertise; Reddit for interactive engagement.
Education and Courses
Quora advantage: Learning-oriented audience, question targeting for educational topics.
Reddit advantage: r/learnprogramming, r/Entrepreneur, and category-specific communities.
Recommendation: Both platforms work; test based on specific audience.
Consumer Products
Reddit advantage: Broader consumer communities, recommendation culture.
Quora limitation: More professional/educational focus.
Recommendation: Reddit for most consumer products; Quora for research-heavy categories.
Organic + Paid Integration
Quora Organic
- Answer relevant questions in your space
- Build credibility through quality answers
- Promoted answers amplify organic presence
- Answer views compound over time
Reddit Organic
- Participate in relevant communities
- Build karma and reputation
- Paid amplifies authentic presence
- AMA and expert engagement opportunities
Both platforms benefit significantly from organic presence supporting paid campaigns.
Integration Strategy
Complementary Approach
Quora for:
- Question-level targeting
- Thought leadership through promoted answers
- High-intent research queries
- Direct problem-solution matching
Reddit for:
- Community engagement
- Broader reach at lower cost
- Discussion and recommendation influence
- Technical and niche communities
Budget Allocation
| Business Type |
Quora |
Reddit |
| B2B SaaS |
40% |
60% |
| Professional services |
50% |
50% |
| Education/Courses |
50% |
50% |
| Consumer tech |
30% |
70% |
| Gaming |
10% |
90% |
Cross-Platform Strategy
- Use Quora to capture specific question intent
- Use Reddit for community awareness and engagement
- Answer on Quora, discuss on Reddit
- Retarget across platforms via pixel
AI and GEO Considerations
Both Quora and Reddit content influences AI search results:
- Quora answers appear in AI overviews and chatbot responses
- Reddit discussions inform AI recommendations
- Organic presence on both platforms supports GEO (Generative Engine Optimization)
- Paid advertising complements organic visibility
Measurement Differences
Quora Metrics
- Impressions and clicks
- Conversions
- Question-level performance
- Topic-level performance
- Answer engagement (for promoted answers)
Reddit Metrics
- Impressions and reach
- Clicks and CTR
- Conversions
- Community engagement
- Comment and upvote data
Both platforms offer conversion tracking; Quora provides more question-specific insights.
For more comparisons, see Reddit Ads vs LinkedIn Ads and Reddit Ads for SaaS.
FAQs
Which platform is better for B2B: Reddit or Quora?
Both platforms work well for B2B. Quora offers more direct question-level targeting—reach users asking specific solution questions. Reddit offers lower costs and community engagement. Many B2B advertisers use both: Quora for high-intent question capture, Reddit for broader awareness and community credibility.
Can I target specific questions on Quora?
Yes. Quora's question targeting lets you show ads alongside specific questions relevant to your product. This is powerful for solution-aware audiences actively researching options. Reddit doesn't offer question-level targeting but provides subreddit targeting for community context.
Which platform has more scale?
Reddit has larger overall reach (850M+ vs 400M+ MAU). However, for specific B2B research queries, both platforms deliver similar effective reach. Scale matters less than intent match—both platforms reach research-mode audiences.
Key Takeaways
- Both platforms reach high-intent research audiences
- Quora offers question-level targeting; Reddit offers community targeting
- Costs are competitive; Reddit trends slightly lower
- Quora excels at direct Q&A positioning; Reddit excels at community engagement
- B2B advertisers often succeed with both platforms
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