Reddit offers advertisers multiple ways to reach its engaged communities. From simple promoted posts to premium takeover placements, understanding your Reddit advertising options helps you choose the right approach for your goals and budget.
This guide covers every ad format and placement available on Reddit's advertising platform.
Reddit's advertising ecosystem includes self-serve options accessible to any advertiser and premium placements typically reserved for larger campaigns.
Available through Reddit Ads Manager, self-serve options include:
Best for: Small to mid-size businesses, performance marketing, testing and learning
Managed placements offering maximum visibility:
Best for: Major brand campaigns, product launches, event marketing
| Option | Minimum Spend | Self-Serve | Best For |
|---|---|---|---|
| Promoted Posts | No minimum | Yes | Awareness, traffic, conversions |
| Conversation Ads | No minimum | Yes | Engagement, feedback |
| Takeover Ads | Premium pricing | No | Maximum visibility |
| MAX Campaigns | No minimum | Yes | Automated optimization |
Reddit supports multiple creative formats, each suited to different content types and objectives.
Single-image promoted posts that blend into Reddit's feed. According to industry analysis, image ads look like standard Reddit posts with a "Promoted" label—they work because they feel native rather than like banner ads.
Specifications:
Best for: Simple messaging, brand awareness, driving traffic
Video content optimized for Reddit's feed. Video ads autoplay (muted) as users scroll, capturing attention with movement.
Specifications:
Best for: Storytelling, product demos, tutorials, brand campaigns
Multi-image format allowing users to swipe through 2-6 images within a single ad unit.
Use cases:
Best for: E-commerce, product variety, visual storytelling
Ads designed to spark discussion, appearing in formats that encourage comments and engagement.
Features:
Best for: Community building, gathering feedback, brand conversations
Flexible ad units that combine text, images, and links in a format similar to organic Reddit posts.
Best for: Detailed product information, educational content, long-form messaging
Dynamic ads that pull from product catalogs, automatically showing relevant products to users based on their browsing behavior.
Features:
Best for: E-commerce, retail, catalog advertisers
According to Reddit's latest announcements, interactive ads create custom, engaging experiences that go beyond traditional formats.
Best for: Gamification, surveys, immersive experiences
Reddit ads can appear in different locations across the platform.
The most common placement—ads appear in users' home feeds alongside organic content.
Characteristics:
Target specific community feeds to reach niche audiences.
Benefits:
Ads appear within comment sections and discussion threads.
Use cases:
Ads appear when users search on Reddit.
Benefits:
Takeover Ads: Dominate the top of the feed for maximum visibility. Available as:
First View: Guaranteed first ad impression in a user's session.
Best for: Major launches, tentpole campaigns, maximum brand impact
| Placement | Subreddit Targeting | Interest Targeting | Geographic |
|---|---|---|---|
| Feed | Yes | Yes | Yes |
| Subreddit | Yes (specific) | Yes | Yes |
| Conversation | Yes | Yes | Yes |
| Search | Keyword-based | Limited | Yes |
| Takeover | Category-based | N/A | Yes |
| Your Goal | Recommended Options |
|---|---|
| Brand awareness | Video ads, Takeover ads |
| Website traffic | Image ads, Carousel ads |
| Engagement | Conversation ads, Interactive ads |
| Sales/Conversions | Product ads, Carousel ads |
| App installs | Video ads, Image ads |
| Budget Level | Best Options |
|---|---|
| $50-500/day | Promoted posts (image, video) |
| $500-2000/day | Carousel ads, MAX Campaigns |
| $2000+/day | Premium placements, Takeovers |
Promoted posts with image or video creative offer the best balance of cost and effectiveness for small businesses. Start with subreddit targeting in 3-5 relevant communities, then expand based on performance.
Use video when you need to demonstrate something—products in action, tutorials, or brand stories. Use image ads for simpler messages, offers, or when production resources are limited. Test both to see what resonates with your audience.
Takeover ads make sense for major product launches, events, or brand campaigns where maximum visibility matters. For ongoing performance marketing, promoted posts typically offer better ROI.
Yes. Reddit Ads Manager allows you to run multiple ad formats within a campaign. Testing different formats helps identify what works best for your audience.
Ready to explore all Reddit ad options? Contact our team to discuss which advertising options best fit your goals and budget. Get a free consultation
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