TikTok advertising generates active discussion on Reddit, particularly in r/PPC, r/TikTokMarketing, and r/ecommerce. Advertisers share experiences ranging from spectacular successes to expensive failures.
This guide compiles insights from Reddit on TikTok advertising.
Reddit opinions on TikTok ads are notably polarized—some advertisers see incredible results, others struggle significantly.
Creative-first algorithm: Reddit users consistently note that TikTok rewards great creative over targeting sophistication. Strong content can outperform well-targeted mediocre ads on other platforms.
Lower CPMs: Compared to Meta and Google, TikTok often offers lower costs per thousand impressions. Reddit discussions frequently cite CPMs of $3-10 for quality traffic.
Virality potential: Content can take off organically in ways other platforms don't allow. Redditors share stories of ads gaining organic reach beyond paid impressions.
Younger demographics: For brands targeting Gen Z and younger millennials, Reddit discussions position TikTok as essential. Reaching this audience elsewhere is increasingly difficult.
Inconsistent results: TikTok's volatility frustrates advertisers. Reddit threads describe campaigns going from profitable to disaster overnight with the same creative.
Creative demands: Success requires constant fresh content. Redditors note that TikTok creative fatigue happens faster than other platforms—what worked last week may not work today.
Attribution challenges: TikTok's tracking faces similar iOS limitations as Meta. Reddit discussions highlight discrepancies between TikTok-reported conversions and actual sales.
Audience quality concerns: Some Redditors report high volume but low conversion rates. The platform drives traffic but converting that traffic into customers can be challenging.
Experienced TikTok advertisers share practical advice.
What Reddit recommends:
What to avoid:
Reddit advertisers recommend:
| Phase | Daily Budget | Focus |
|---|---|---|
| Testing | $50-100 | Find winning creative |
| Scaling | $200-500 | Increase on performers |
| Aggressive | $1000+ | Maximize winners before fatigue |
How do these platforms compare according to Reddit discussions?
| Factor | TikTok | |
|---|---|---|
| Primary format | Short-form video | Text/image/discussion |
| User behavior | Passive scrolling | Active research |
| Demographics | Skews young | Mixed, tech-savvy |
| Creative needs | High (constant refresh) | Moderate (authentic focus) |
| Brand tolerance | Moderate | Lower |
Choose TikTok when:
Choose Reddit when:
Yes, but with significant caveats. Reddit consensus is that TikTok can drive volume and awareness effectively, but converting traffic to sales requires strong fundamentals. Success depends heavily on creative quality and constant testing.
Reddit recommends starting with $50-100/day to test creative. Success requires budget for constant creative production and testing, not just ad spend.
Creative fatigue and algorithm updates. Reddit discussions describe TikTok's algorithm as more volatile than other platforms. Fresh creative and constant testing are essential.
Reddit opinions vary by industry. TikTok often beats Facebook for younger demographics and awareness campaigns. Facebook typically converts better for older demographics and direct response.
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