Twitch advertising generates extensive discussion on Reddit, particularly in r/Twitch, r/gaming, and r/marketing. Advertisers share experiences reaching gaming audiences through the world's leading live streaming platform.
This guide compiles insights from Reddit on Twitch advertising.
Twitch advertising opinions on Reddit reflect the platform's unique position in gaming and streaming culture.
Engaged gaming audience: Twitch viewers are actively engaged, not passively scrolling. Reddit advertisers note that gaming audiences pay attention to streams they choose to watch.
Influencer integration: Sponsoring streamers provides authentic brand integration. Reddit discussions highlight successful creator partnerships that feel natural rather than intrusive.
Growing beyond gaming: Twitch now includes music, art, and "Just Chatting" content. Redditors note opportunities to reach audiences beyond traditional gaming demographics.
Significant scale: According to 2026 Twitch statistics, Twitch recorded 240 million monthly active users in 2025 with over 35 million daily active users globally.
Ad fatigue: Pre-roll and mid-roll ads frustrate viewers. Reddit threads describe negative sentiment when ads interrupt stream viewing.
Limited targeting: Compared to Meta or Google, Twitch's targeting options feel basic. Redditors describe difficulty reaching specific audience segments beyond broad categories.
High costs: Twitch advertising can be expensive, particularly for smaller advertisers. Reddit discussions note CPMs of $10-30 depending on targeting.
Viewer use of ad blockers: The gaming audience often uses ad-blocking technology. Reddit threads discuss reduced ad reach compared to reported viewer numbers.
Experienced gaming marketers share practical advice.
Pre-roll ads: Shown before stream content begins. Reddit notes high completion but potential negative first impressions.
Mid-roll ads: Inserted during streams by creators. Reddit discussions suggest these perform better with streamer endorsement.
Display ads: Banner placements around the player. Lower engagement but consistent visibility.
New formats: According to Q2 2025 Twitch Trends, Twitch introduced Picture-in-Picture ads and "Treasure Train" bundles that changed monetization approaches.
Reddit recommendations:
Budget considerations:
| Streamer Size | Typical Cost | Reach |
|---|---|---|
| Small (100-1K viewers) | $100-500/stream | Niche, engaged |
| Medium (1K-10K viewers) | $500-2,000/stream | Growing audiences |
| Large (10K-50K viewers) | $2,000-10,000/stream | Significant reach |
| Top tier (50K+ viewers) | $10,000+/stream | Massive scale |
How do these platforms compare for gaming and entertainment marketing?
| Factor | Twitch | |
|---|---|---|
| Primary format | Live video streaming | Text/image discussion |
| User behavior | Active watching | Reading/browsing |
| Engagement type | Real-time chat | Threaded comments |
| Gaming audience | Core focus | One of many communities |
| Creator relationship | Direct viewer connection | Anonymous posting |
Choose Twitch when:
Choose Reddit when:
Reddit threads frequently recommend using both:
Reddit discussions provide gaming-specific advertising context.
Based on Reddit conversations:
Strong performers:
Challenging categories:
From Q2 2025 Twitch Trends:
Reddit advice:
For gaming products and gaming-adjacent brands, yes. Reddit consensus suggests Twitch works well for products that fit the gaming lifestyle. Non-gaming products face more skepticism from audiences.
Reddit discussions describe varying costs. Programmatic ads run $10-30 CPM. Creator sponsorships range from $100 for small streamers to $10,000+ for major influencers per stream.
Most Reddit advertisers recommend creator sponsorships for authenticity. Programmatic ads work for scale but face ad-blocker and fatigue challenges.
Reddit opinions suggest Twitch excels for live, real-time content while YouTube works better for produced, evergreen videos. Many brands use both for different purposes.
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