Amazon advertising dominates discussions in r/AmazonSeller, r/FBAOnlineArbitrage, and r/ecommerce. Sellers share strategies, frustrations, and hard-won lessons about advertising on the world's largest marketplace.
This guide compiles seller insights from Reddit.
Amazon advertising opinions on Reddit reflect the platform's critical role in seller success.
Purchase intent: Unlike social platforms, Amazon users are ready to buy. Reddit sellers emphasize that Amazon traffic converts at rates impossible on awareness-focused platforms.
Attribution clarity: On-platform conversions are straightforward to track. Redditors appreciate knowing exactly which ads drove which sales without complex attribution modeling.
Organic ranking impact: Reddit discussions frequently note that PPC sales boost organic rankings. Strategic advertising can improve visibility beyond the ads themselves.
Variety of ad types: Sponsored Products, Brands, and Display offer different approaches. Reddit sellers recommend testing multiple formats for optimal results.
Rising ACoS: Advertising Cost of Sale has increased significantly. Reddit threads describe needing larger ad investments for results that were once achievable with less.
Algorithm complexity: Amazon's advertising algorithms feel opaque. Redditors describe unexpected performance changes and difficulty understanding what triggers them.
Competition intensity: Aggressive competitors drive bid prices up. Some Redditors report unsustainable bidding wars in competitive categories.
Learning curve: Amazon advertising differs significantly from other platforms. Reddit discussions frequently mention the steep learning curve for new sellers.
Experienced Amazon sellers share practical advice.
Reddit recommendations:
Common Reddit advice:
| Product Phase | ACoS Target | Strategy |
|---|---|---|
| Launch | 50-100%+ | Aggressive visibility |
| Growth | 25-40% | Balance profit and growth |
| Mature | 15-25% | Profit optimization |
| Declining | 10-15% | Harvest profitability |
How do these platforms compare for product sellers?
| Factor | Amazon Ads | |
|---|---|---|
| Purchase intent | High | Research phase |
| Where to use | Converting ready buyers | Building awareness |
| Targeting | Shopping behavior | Interest communities |
| Best for | Direct sales | Brand discovery |
Amazon Ads:
Reddit:
It depends on category, margins, and strategy. Reddit consensus is that Amazon ads are often necessary for visibility but require careful optimization for profitability.
Reddit advice varies by product lifecycle. Launches may run 50%+ ACoS for visibility; mature products typically target 15-25% for profitability.
Reddit sellers typically prioritize Amazon PPC first. External traffic (including Reddit) becomes valuable for differentiation and brand building once Amazon fundamentals are solid.
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