If you're considering Reddit ads but need to understand the budget implications before committing, this article gives you the complete picture. We'll cover current pricing, show real campaign cost examples, and help you determine the right budget for your business.
Quick answer: Reddit advertising costs range from $0.20-$4.00 per click and $0.50-$15.00 per thousand impressions. The platform minimum is just $5/day, though most effective campaigns run $50-$150/day during testing phases.
Let's break down exactly what you can expect to pay and what budget you'll need.
Here's what Reddit advertising costs in 2026 across the main pricing models:
| Pricing Model | Cost Range | Average | When You Pay |
|---|---|---|---|
| CPC (Cost Per Click) | $0.20-$4.00 | $0.50-$1.50 | Per click on your ad |
| CPM (Cost Per 1,000 Impressions) | $0.50-$15.00 | $3.00-$8.00 | Per 1,000 views |
| CPV (Cost Per Video View) | $0.02-$0.10 | $0.05-$0.08 | Per video view |
Key pricing facts:
Compared to other platforms, Reddit often delivers 15-40% lower costs for comparable audiences. The platform has fewer advertisers competing for attention, keeping auction prices reasonable.
Your real costs depend on several factors:
1. Targeting Choices
More specific targeting typically means higher costs per impression but better efficiency overall.
| Targeting Type | Typical CPM | CPC Impact |
|---|---|---|
| Broad interest categories | $2-$6 | Lower clicks |
| Specific subreddits | $5-$12 | Higher quality clicks |
| Layered targeting (interest + subreddit) | $6-$15 | Best efficiency |
| Custom/lookalike audiences | $4-$10 | Depends on source quality |
2. Industry Competition
Some industries face more advertiser competition:
| Industry | Typical CPC | Notes |
|---|---|---|
| Gaming | $0.20-$0.80 | Large, engaged audience, reasonable competition |
| E-commerce | $0.30-$1.50 | Varies by product niche |
| B2B/SaaS | $0.50-$2.00 | Lower than LinkedIn alternatives |
| Finance | $1.00-$4.00 | High-value audience, more competition |
| Local services | $0.50-$2.00 | Limited inventory in geo-targeting |
3. Ad Quality
Better-performing ads cost less:
4. Timing
Costs fluctuate seasonally:
While Reddit has no platform fees, factor in:
Here are actual cost examples from campaigns we've managed:
Goal: Generate qualified demo requests
Setup:
Results:
Context: This compared favorably to their LinkedIn campaigns running at $180/demo.
Goal: Drive sales for new product launch
Setup:
Results:
Goal: Drive wishlists for upcoming game
Setup:
Results:
Goal: Generate leads in target metro area
Setup:
Results:
| Campaign Type | CPC | Cost Per Result | ROAS/Efficiency |
|---|---|---|---|
| B2B SaaS | $0.67 | $50/demo | 70% cheaper than LinkedIn |
| E-commerce | $0.75 | $24/purchase | 4.1x ROAS |
| Gaming | $0.02 (CPV) | $0.82/wishlist | Industry-competitive |
| Local service | $1.50 | $27/lead | Reasonable for local |
Recommended monthly budget: $1,500-$3,000
Approach:
What you can expect:
Recommended monthly budget: $5,000-$15,000
Approach:
What you can expect:
Recommended monthly budget: $25,000+
Approach:
What you can expect:
| Budget Component | % of Total |
|---|---|
| Ad spend | 70-80% |
| Creative production | 10-15% |
| Management/tools | 10-15% |
Use this framework to estimate your Reddit advertising costs:
Step 1: Determine your goal
Step 2: Estimate your target CPA
Step 3: Calculate required budget
Example: B2B company targeting 50 demos/month
Target demos: 50/month
Estimated conversion rate: 2% (click to demo)
Required clicks: 2,500
Estimated CPC: $0.75
Monthly ad budget: $1,875
Add 20% for testing: ~$2,250/month
Step 4: Validate with testing
For the right businesses, yes. Reddit often delivers lower CPAs than Facebook or LinkedIn for interest-targeted audiences. The platform is particularly cost-effective for tech, gaming, e-commerce with enthusiast products, and B2B SaaS. Our Are Reddit Ads Worth It? guide covers this in depth.
Technically yes—the minimum is $5/day. Practically, budgets under $1,500/month generate limited data, making optimization difficult. If you're budget-constrained, we recommend concentrated testing periods rather than spreading thin.
Two main factors: audience value and advertiser competition. Finance and B2B have high-value conversions, attracting more advertisers and raising auction prices. Gaming has massive inventory (huge Reddit audience), keeping costs low despite popularity.
Reddit typically costs less per click than Google Search but reaches users at different intent levels. Google captures active search intent; Reddit influences the research phase. Many conversions attributed to Google branded search actually originated from Reddit exposure.
Get a custom Reddit ads quote from our team. Our Reddit advertising agency can assess your specific situation and recommend exact budget ranges for your goals. Request a quote | Contact us
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