Bing Ads management services help businesses capitalize on Microsoft's advertising platform—an often-overlooked channel that delivers lower costs and unique B2B targeting capabilities. While most advertisers focus on Google, professional Bing Ads management unlocks a premium audience segment your competitors are likely ignoring.
In this guide, you'll learn what Bing Ads management services include, why Microsoft Advertising deserves dedicated attention, and how to evaluate management partners.
Microsoft Advertising (still commonly called Bing Ads) offers distinct advantages that warrant specialized management rather than simply copying your Google strategy.
Microsoft Advertising delivers 33-70% lower cost-per-click for identical keywords. A keyword costing $8 on Google might cost $3-5 on Microsoft due to reduced competition.
Beyond cost savings, the platform offers:
LinkedIn targeting is Microsoft's exclusive B2B superpower. Target by company name, job title, industry, and seniority using LinkedIn data. Reach CFOs at Fortune 500 companies or IT Directors in healthcare—precision impossible on Google.
This makes Microsoft Advertising essential for B2B advertisers who care about who is searching, not just what they're searching for.
Professional Bing Ads management covers all aspects of running successful campaigns on Microsoft's platform.
Standard Bing Ads management typically includes:
Unlike Google Ads management, Bing Ads management should include:
Bing Ads management services cover all Microsoft Advertising campaign formats.
Text ads appearing on Bing, Yahoo, and partner search results:
Product listing ads for ecommerce:
Display and native advertising across Microsoft's network:
You can now import Performance Max campaigns directly from Google Ads to Microsoft, saving setup time while expanding reach to Microsoft's audience.
LinkedIn targeting deserves special attention for B2B advertisers.
Microsoft Advertising lets you layer LinkedIn data over keyword targeting:
LinkedIn profile targeting in search campaigns lets you overlay professional attributes on top of keyword targeting. The keywords still do the heavy lifting, but LinkedIn data ensures ads reach the right professionals.
Example: Target "project management software" searches only from people at companies with 500+ employees who work in IT departments.
Experienced Bing Ads managers use LinkedIn targeting to:
Effective Bing Ads management differs from Google Ads management in key ways.
We don't copy-paste Google Ads strategy—the platforms have different audiences, competition levels, and optimization opportunities. What works on Google may underperform on Microsoft.
Key differences include:
| Aspect | Google Ads | Microsoft Advertising |
|---|---|---|
| Competition | High | Lower |
| CPCs | Higher | 30-70% lower |
| Audience | All demographics | Older, affluent, B2B-heavy |
| Volume | Massive | Moderate |
| Targeting | Standard | + LinkedIn profiles |
Microsoft is a complement to Google, not a replacement. Strategic budget allocation across both platforms maximizes combined ROI.
Typical allocation for B2B advertisers:
The exact split depends on your audience and how well each platform converts.
Evaluate potential partners on these criteria.
Look for:
The right partner should:
Expect:
Microsoft Advertising management typically costs less than Google Ads management due to smaller budgets and simpler accounts.
| Model | Typical Range | Best For |
|---|---|---|
| Percentage of spend | 15-20% | Larger, scaling accounts |
| Flat monthly fee | $500-2,500/month | Small to mid-size accounts |
| Bundled with Google | 10-15% additional | Multi-platform management |
Standalone Bing management: Best if you're only running Microsoft Advertising or want deep platform specialization.
Bundled with Google: More cost-effective for most businesses running both platforms, with coordinated strategy across channels.
How to launch professional management for Microsoft Advertising.
Bing Ads management (now officially Microsoft Advertising management) is the professional service of running paid search campaigns on Microsoft's advertising platform. This includes campaign setup, keyword research, ad creation, bid management, LinkedIn targeting, and ongoing optimization. The platform reaches users across Bing, Yahoo, AOL, DuckDuckGo, and Microsoft Edge.
Yes, especially for B2B companies. Lower CPCs stretch smaller budgets further, and less competition makes it easier to achieve prominent ad positions. LinkedIn targeting enables precise B2B audience targeting unavailable on other platforms. Even small businesses can reach decision-makers effectively through Microsoft Advertising.
Bing Ads management typically runs $500-2,500/month for standalone management, or 15-20% of ad spend. When bundled with Google Ads management, expect 10-15% additional. The lower cost compared to Google management reflects smaller account sizes and simpler optimization requirements.
Yes, for most businesses. Microsoft Advertising complements Google Ads by reaching different audiences at lower costs. Running both platforms provides diversification, incremental reach, and cost efficiency. Start with Google for volume, then add Microsoft to capture the premium audience competitors miss.
Ready to unlock Microsoft Advertising's potential? Talk to our experts about professional Bing Ads management for your business.
By submitting this form, you agree to our Privacy Policy and Terms & Conditions.
