Reddit's r/FacebookAds and r/PPC communities are where advertisers share unfiltered experiences with Meta's advertising platform. From success stories to cautionary tales, these discussions reveal what working with Facebook ads is really like.
This article compiles authentic insights from Reddit to help you navigate Facebook advertising.
Facebook (Meta) advertising generates strong opinions on Reddit. Here's what the community discusses most.
Targeting sophistication: Despite privacy changes, Reddit users still credit Facebook with having some of the most sophisticated targeting options available. Custom audiences, lookalikes, and interest targeting remain powerful tools frequently praised in r/FacebookAds.
Scale and reach: With billions of users across Facebook and Instagram, reach isn't a concern. Redditors note the platform works for virtually any B2C vertical and many B2B niches.
Optimization capabilities: Facebook's algorithm and machine learning receive consistent praise. Users in r/DigitalMarketing frequently discuss how Advantage+ campaigns and automated optimization have improved results.
Creative testing: The ability to test multiple ad variations quickly and efficiently is a common positive. Dynamic creative optimization helps advertisers find winning combinations without manual A/B testing.
Account issues and bans: Perhaps the most discussed complaint on Reddit involves account suspensions, ad rejections, and limited support. Threads frequently describe accounts being banned without clear explanation and difficulty reaching human support.
Rising costs: Discussions in r/FacebookAds regularly mention increasing CPMs and declining ROAS. Competition has driven costs up, making profitable advertising harder for many businesses.
iOS privacy impact: Post-ATT (App Tracking Transparency), tracking and attribution have degraded. Reddit threads frequently discuss discrepancies between Facebook-reported conversions and actual sales.
Click fraud concerns: A Reddit discussion from late 2025 cited click fraud rates of around 6% on Meta Facebook, 38% on Meta Instagram, and 67% on Meta Audience Network—sparking ongoing debates about traffic quality.
Based on community discussions, experienced Facebook advertisers suggest:
Reddit is filled with stories about business managers being disabled, ad accounts restricted, and pages unpublished—often without clear reasons. Common triggers discussed include:
Reddit advice for avoiding issues:
Post-iOS 14.5, Reddit discussions frequently cover:
Redditor solutions:
Ad fatigue is a constant Reddit topic. Users report:
Reddit users frequently compare these platforms. Here's the community consensus.
| Aspect | ||
|---|---|---|
| Demographics | Broader, older skewing | Younger, tech-savvy |
| User mindset | Social connection | Information seeking |
| Brand tolerance | High (ads normalized) | Lower (authenticity required) |
| Community structure | Friends/family | Interest-based |
| Factor | ||
|---|---|---|
| Targeting precision | Demographics + behavior | Community + interests |
| Creative requirements | Polished visuals work | Native/authentic needed |
| Learning curve | Moderate | Steep (community nuance) |
| Scalability | High | Moderate |
| Account stability | Variable | Generally stable |
Use Facebook when:
Use Reddit when:
Use both when:
No, but it's harder. Reddit consensus is that Facebook advertising still works but requires more sophisticated strategies than before. Rising costs, tracking challenges, and account issues have made it less accessible for beginners.
Community recommendations vary, but common guidance suggests $50-100/day minimum to generate enough data for optimization. Many Redditors advise against spending less than $30/day as the algorithm can't learn effectively.
Reddit discussions cite various triggers: policy violations (real or perceived), payment issues, suspicious activity patterns, or aggressive scaling of new accounts. The frustrating reality is that many suspensions lack clear explanations.
Yes, according to consistent Reddit discussions. CPMs and CPCs have increased significantly over recent years. Advertisers report needing larger budgets for results that were previously achievable with less spend.
Common recommendations include:
Need help navigating Facebook advertising? Contact our team for expert guidance on Meta, Reddit, and multi-platform strategies. Get a free consultation
By submitting this form, you agree to our Privacy Policy and Terms & Conditions.
