Hire Bing Ads Expert: Finding the Right Specialist in 2026

Looking to hire a Bing Ads expert for your business? With Microsoft Advertising reaching over 1 billion users across Bing, Yahoo, AOL, and partner sites, having the right specialist can significantly impact your paid search success. This guide walks you through finding, evaluating, and hiring the right Microsoft Advertising professional for your needs.

Why Hire a Bing Ads Expert

Microsoft Advertising (formerly Bing Ads) offers unique advantages that require specialized expertise to maximize. A qualified expert brings several benefits:

Lower Cost-Per-Click Optimization: Microsoft Ads typically deliver 30-40% lower CPCs than Google Ads, but only when campaigns are properly structured. An expert knows how to capitalize on this cost advantage.

Unique Audience Access: The Microsoft Search Network reaches a distinct demographic, including higher-income users and B2B decision-makers. Experts understand how to target these audiences effectively.

LinkedIn Integration: Microsoft is the only search platform offering LinkedIn profile targeting, allowing advertisers to reach users by company, job function, and industry. This feature requires specialized knowledge to implement correctly.

Platform-Specific Features: From audience ads to import tools, Microsoft Advertising has unique features that differ from Google Ads. Specialists know how to leverage these effectively.

Skills to Look For

When evaluating candidates to hire as your Microsoft Ads specialist, prioritize these essential skills:

Technical Skills

• Microsoft Advertising Certification: Look for candidates who hold the Microsoft Advertising Certified Professional credential, which includes Search, Display & Video, and Retail certifications
• Campaign Structure Expertise: Experience building campaigns from scratch, not just importing from Google Ads
• Conversion Tracking Setup: Ability to implement UET tags, offline conversions, and cross-device tracking
• Bid Strategy Knowledge: Understanding of automated bidding options including Target CPA, Target ROAS, and Enhanced CPC

Analytical Skills

• Data Analysis: Proficiency with Microsoft Advertising reporting and ability to extract actionable insights
• A/B Testing: Experience running systematic ad copy, landing page, and audience tests
• Attribution Modeling: Understanding of how Microsoft Advertising credits conversions across touchpoints
• Budget Forecasting: Ability to project spend and results based on historical data

Strategic Skills

• Keyword Research: Expertise in identifying high-intent keywords specific to the Microsoft Search Network
• Audience Targeting: Experience with in-market audiences, remarketing, and LinkedIn profile targeting
• Cross-Platform Management: Understanding of how Bing Ads fits within a broader PPC strategy alongside Google Ads

Interview Questions to Ask

Use these questions to evaluate potential Bing Ads experts:

Experience Questions

1. "What's your experience managing Microsoft Advertising campaigns, and what was your largest monthly budget?"
2. "Can you walk me through a successful campaign optimization you performed on Microsoft Ads?"
3. "How do you approach importing campaigns from Google Ads versus building native Microsoft campaigns?"

Technical Questions

4. "How would you structure a Microsoft Advertising account for an e-commerce business with 500 products?"
5. "What's your process for setting up conversion tracking with UET tags?"
6. "How do you leverage LinkedIn profile targeting for B2B campaigns?"

Strategic Questions

7. "How do you determine budget allocation between Google Ads and Microsoft Advertising?"
8. "What metrics do you prioritize when optimizing Microsoft Ads campaigns?"
9. "How do you approach audience layering in Microsoft Advertising?"

Problem-Solving Questions

10. "Our Microsoft Ads campaigns have high impressions but low clicks. How would you diagnose this?"
11. "We're seeing conversions in Microsoft Ads but not in our CRM. What would you check?"

Red Flags to Watch For:

• Candidates who only discuss Google Ads experience and plan to "replicate" strategies on Bing
• Inability to explain Microsoft-specific features like LinkedIn targeting or audience ads
• No Microsoft Advertising certifications or formal training

Freelancer vs Agency: Making the Right Choice

Both freelancers and agencies offer distinct advantages when hiring Bing Ads expertise.

Hire a Freelance Bing Ads Expert

Pros:

• Lower cost: Freelance PPC specialists typically charge $50-$150 per hour, depending on experience
• Direct communication with the person managing your campaigns
• More flexibility in scope and timeline
• Often more responsive to small changes

Cons:

• Single point of failure if they become unavailable
• Limited bandwidth during busy periods
• May lack resources for large-scale campaigns
• No backup if they leave mid-project

Best For: Small businesses with ad spend under $10,000/month, straightforward campaigns, or businesses needing supplemental expertise.

Hire a Microsoft Ads Agency

Pros:

• Team-based approach with multiple specialists
• Access to enterprise tools and proprietary technology
• Continuity if a team member leaves
• Often includes strategic consulting and reporting

Cons:

• Higher cost: Agencies typically charge $1,500-$5,000+ per month or 10-20% of ad spend
• May work with your competitors
• Less direct access to specialists
• Minimum contract requirements common

Best For: Businesses with ad spend over $10,000/month, complex multi-platform strategies, or companies needing comprehensive marketing support.

Cost Comparison

Option	Monthly Cost	Best Ad Spend Range
Freelancer (Part-time)	$1,000-$3,000	$5,000-$20,000
Freelancer (Full-time)	$5,000-$10,000	$20,000-$50,000
Agency	$2,500-$10,000+	$10,000-$500,000+
In-House Hire	$6,000-$10,000+	$50,000+

Getting Started: Your Hiring Action Plan

Ready to hire a Bing Ads expert? Follow these steps:

Step 1: Define Your Requirements

• Document your monthly ad spend and growth goals
• List specific Microsoft Advertising features you need (Shopping, Display, Search)
• Determine if you need full campaign management or consulting only
• Set your budget for specialist services

Step 2: Source Candidates

For Freelancers:

• Upwork, Clutch, and LinkedIn for vetted PPC professionals
• Microsoft Advertising Partner directory for certified experts
• Industry referrals from your network

For Agencies:

• Microsoft Advertising Partner Network for certified agency partners
• Industry awards lists and case study reviews
• Request referrals from similar businesses

Step 3: Evaluate and Interview

• Request case studies specific to Microsoft Advertising
• Verify Microsoft Advertising certifications via Credly badges
• Conduct technical interviews using the questions above
• Check references from current or past clients

Step 4: Structure the Engagement

• Define clear KPIs and success metrics upfront
• Establish reporting frequency and format
• Set up proper account access and permissions
• Create a 90-day onboarding plan with milestones

Frequently Asked Questions

How much does it cost to hire a Bing Ads expert?

Freelance Bing Ads specialists typically charge $50-$150 per hour, while agencies charge $2,500-$10,000+ monthly depending on ad spend and service scope. Full-time in-house specialists earn $60,000-$100,000+ annually based on experience and location.

What certifications should a Microsoft Advertising expert have?

Look for the Microsoft Advertising Certified Professional credential, which includes certifications in Search Advertising, Display & Video, and Retail (Shopping) ads. The highest level is Microsoft Advertising Certified Expert, earned by passing all three exams.

Should I hire a freelancer or agency for Bing Ads management?

Freelancers work best for smaller budgets under $10,000/month and straightforward campaigns. Agencies suit larger budgets, complex multi-platform strategies, and businesses needing comprehensive support. Consider your ad spend, campaign complexity, and internal resources when deciding.

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Key Takeaways

• Look for Microsoft Advertising certifications and platform-specific experience, not just Google Ads expertise
• Use structured interview questions to evaluate technical knowledge and strategic thinking
• Match your hiring choice (freelancer vs agency) to your budget and campaign complexity
• Start with clear requirements and KPIs to ensure success

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Ready to hire a certified Microsoft Advertising expert? Contact our team to discuss your Bing Ads management needs, or schedule a free consultation to explore how we can help grow your Microsoft Advertising performance.