Reddit Ads API: Developer Guide & Documentation

The Reddit Ads API enables programmatic campaign management, reporting automation, and integration with marketing platforms. Whether you're building internal tools or connecting Reddit advertising to your marketing stack, this guide covers what you need to know about the reddit advertising api.

As Reddit's advertising platform matures—with revenues approaching $2 billion annually—API capabilities continue expanding for enterprise advertisers seeking automation and integration.

Reddit Ads API Overview

Reddit's advertising API provides programmatic access to:

• Campaign management: Create, update, pause, and delete campaigns
• Reporting: Pull performance data programmatically
• Account management: Access account-level settings and billing information
• Creative management: Upload and manage ad creative assets
• Audience management: Work with targeting segments and custom audiences

Current Access Status (2026)

As of early 2026, Reddit Ads API access operates on a tiered system:

Access Level	Requirements	Capabilities
Self-Serve	Active advertiser account	Basic reporting API
Partner	Minimum spend thresholds, application	Full campaign management API
Enterprise	Direct Reddit relationship	Advanced features, priority support

API access has been expanding throughout 2025-2026, with broader availability expected as Reddit invests in automation tooling. Contact your Reddit account representative to inquire about access levels for your organization.

API Rate Limits

Reddit enforces rate limits to maintain platform stability:

• Standard rate: 600 requests per 10-minute window
• Burst allowance: Short bursts above standard rate permitted
• Authenticated requests: Higher limits than unauthenticated

The API uses OAuth2 authentication. Exceeding rate limits returns 429 errors with retry-after headers indicating when requests can resume.

Getting API Access

Step 1: Meet Prerequisites

Before requesting API access:

1. Active advertiser account with billing configured
2. Established advertising history (minimum spend thresholds vary)
3. Technical resources to implement and maintain integrations
4. Valid use case aligned with Reddit's API policies

Step 2: Register an Application

1. Log into Reddit Ads Manager
2. Navigate to Settings > API Access
3. Submit application with:
   • Use case description
   • Expected request volume
   • Technical contact information
   • Company information

Step 3: Receive Credentials

Upon approval:

• Client ID: Application identifier
• Client Secret: Secret key for authentication
• Access Token: Generated via OAuth2 flow
• Refresh Token: For token renewal

Step 4: Authenticate

Reddit uses OAuth2 for API authentication:

POST https://www.reddit.com/api/v1/access_token
Authorization: Basic {base64(client_id:client_secret)}
Content-Type: application/x-www-form-urlencoded

grant_type=client_credentials

Tokens expire after one hour. Use refresh tokens to obtain new access tokens without re-authentication.

Key Endpoints

Campaign Endpoints

Endpoint	Method	Description
/api/v1/campaigns	GET	List all campaigns
/api/v1/campaigns	POST	Create new campaign
/api/v1/campaigns/{id}	GET	Get campaign details
/api/v1/campaigns/{id}	PUT	Update campaign
/api/v1/campaigns/{id}	DELETE	Delete campaign

Ad Group Endpoints

Endpoint	Method	Description
/api/v1/adgroups	GET	List ad groups
/api/v1/adgroups	POST	Create ad group
/api/v1/adgroups/{id}	PUT	Update ad group
/api/v1/adgroups/{id}/targeting	PUT	Update targeting

Reporting Endpoints

Endpoint	Method	Description
/api/v1/reports	POST	Request report
/api/v1/reports/{id}	GET	Get report status/data
/api/v1/metrics	GET	Available metrics list

Creative Endpoints

Endpoint	Method	Description
/api/v1/creatives	GET	List creatives
/api/v1/creatives	POST	Upload creative
/api/v1/creatives/{id}/preview	GET	Preview creative

Use Cases

1. Automated Reporting

Pull performance data into internal dashboards or reporting tools:

# Example: Daily performance pull
def get_daily_metrics(campaign_id, date):
    response = api.request(
        'POST',
        '/api/v1/reports',
        data={
            'campaigns': [campaign_id],
            'metrics': ['impressions', 'clicks', 'conversions'],
            'date_range': {'start': date, 'end': date}
        }
    )
    return response.json()

Common metrics available:

• Impressions, clicks, CTR
• Spend, CPM, CPC
• Conversions, conversion rate, CPA
• Video views, completion rate
• Engagement metrics

2. Campaign Management Automation

Programmatically adjust campaigns based on performance or external signals:

Use cases:

• Pause underperforming campaigns automatically
• Adjust budgets based on inventory availability
• Sync with CRM for lead quality feedback loops
• Implement dayparting at granular levels

3. Marketing Platform Integration

Connect Reddit advertising data to broader marketing stacks:

Common integrations:

• Marketing clouds (Adobe, Salesforce)
• BI tools (Tableau, Looker)
• Attribution platforms
• Data warehouses

4. Bulk Creative Management

Efficiently manage large creative libraries:

Capabilities:

• Batch upload creative assets
• Automate A/B test rotation
• Sync creative from asset management systems
• Implement creative governance workflows

Best Practices

Error Handling

Implement robust error handling for common scenarios:

• 401 Unauthorized: Token expired; refresh and retry
• 429 Too Many Requests: Rate limited; respect retry-after header
• 500 Server Error: Transient issue; implement exponential backoff
• 400 Bad Request: Validation error; check request format

Data Synchronization

For bidirectional sync with other systems:

• Use webhooks where available for real-time updates
• Implement polling with appropriate intervals for report data
• Store API responses for audit trails and debugging
• Handle eventual consistency in distributed systems

Security

Protect API credentials:

• Never expose client secrets in client-side code
• Rotate credentials regularly
• Use environment variables, not hardcoded values
• Implement proper secret management for production

Performance Optimization

Minimize API calls and improve efficiency:

• Batch requests where endpoints support it
• Cache frequently-accessed data appropriately
• Use pagination for large result sets
• Request only needed fields to reduce payload size

Future Developments

Based on Reddit's 2026 roadmap and industry signals, expect continued API expansion:

Anticipated capabilities:

• Deeper integration with Max Campaigns (automated bidding/targeting)
• Enhanced Community Intelligence data access
• Improved real-time reporting
• Additional creative automation features

Integration ecosystem:

• Expanded marketing cloud integrations
• Data warehouse direct connections
• Advanced attribution support

Reddit's growing AI investment—including content licensing agreements with major AI providers—signals continued emphasis on data accessibility and automation.

For related technical guides, see our Reddit Ads API Documentation overview and Reddit Pixel Setup Guide.

FAQs

How do I get access to the Reddit Ads API?

API access requires an active advertiser account with established spend history. Contact your Reddit account representative or submit a request through Reddit Ads Manager. Approval timelines vary based on use case and account standing. Partner-level access typically requires minimum spend thresholds.

What are the Reddit Ads API rate limits?

Standard rate limits allow 600 requests per 10-minute window. Authenticated requests receive higher limits than unauthenticated. The API uses OAuth2 authentication with tokens valid for one hour. Exceeding limits returns 429 errors with retry-after headers.

Can I use the API without a Reddit account representative?

Basic reporting API access is available to self-serve advertisers meeting minimum thresholds. Full campaign management API typically requires partner-level access, which involves application and approval processes. Enterprise features require direct Reddit relationships.

---

Key Takeaways

• Reddit Ads API provides programmatic campaign management and reporting
• Access operates on tiers: self-serve, partner, and enterprise
• OAuth2 authentication with 600 requests/10 minutes standard rate
• Common use cases include automated reporting and marketing platform integration
• API capabilities continue expanding as Reddit invests in automation

---

Need API integration help? Our team can assist. Contact us | Get a free consultation