Reddit ads vs LinkedIn ads is a crucial comparison for B2B advertisers. LinkedIn offers unmatched professional targeting with job titles, companies, and industries. Reddit provides access to engaged technical communities at significantly lower costs. Understanding when to use each platform—and how they work together—can dramatically improve B2B advertising efficiency.
This guide compares both platforms for B2B marketing.
| Platform | Average CPM | Range |
|---|---|---|
| $30-50 | $15-80+ | |
| $2-8 | $1-15 |
LinkedIn CPMs run 5-10x higher than Reddit. This reflects LinkedIn's premium professional audience and limited inventory.
| Platform | Average CPC | Range |
|---|---|---|
| $5-15 | $2-30+ | |
| $0.30-1.50 | $0.10-3 |
LinkedIn CPCs are dramatically higher—often 10x or more than Reddit.
| Platform | Average CPL | Range |
|---|---|---|
| $75-200 | $30-500+ | |
| $15-60 | $10-150 |
Reddit typically delivers leads at 30-50% of LinkedIn's cost, though lead quality and fit vary by audience.
Professional attributes:
Account-based options:
Education and career:
LinkedIn offers the most precise professional targeting available anywhere.
Community-based:
Audience features:
Reddit targeting is less precise for job titles but reaches engaged communities of practitioners actively discussing work topics.
Composition:
Behavior:
Composition:
Behavior:
LinkedIn advantage: Target decision-makers by title, company size, and industry. Account-based marketing with company list targeting. Professional context appropriate for enterprise messaging.
Reddit value: Reach influencers and practitioners who shape decisions. Lower-cost awareness building. Technical communities provide authentic validation.
Recommendation: LinkedIn as primary for enterprise, Reddit for awareness and influencer reach.
Reddit advantage: Direct access to developer communities (r/programming, r/webdev, r/devops). Lower costs for technical audiences. Authentic technical discussion environment.
LinkedIn value: Target engineering managers and technical leaders. Recruiting integration. Enterprise developer relationships.
Recommendation: Reddit as primary for developer reach; LinkedIn for management and enterprise.
Reddit advantage: Technical communities actively discuss and recommend tools. Lower acquisition costs. Product-led growth audiences.
LinkedIn value: Target by company size and industry. Professional services positioning. Account-based marketing for enterprise tier.
Recommendation: Start with Reddit for efficiency; add LinkedIn for enterprise and account-based.
LinkedIn advantage: Professional context matches service positioning. Target by industry, company size, and need signals. Thought leadership content.
Reddit value: Reach practitioners discussing challenges. Lower-cost content promotion. Authentic expertise demonstration.
Recommendation: LinkedIn as primary for most professional services; Reddit for specific technical practices.
LinkedIn dominance: Purpose-built for recruiting. InMail and job ads. Candidate targeting by skills and experience. Recruiter tools integration.
Reddit niche: Technical recruiting in community contexts. Employer branding through authentic presence.
Recommendation: LinkedIn for recruiting; Reddit for employer branding and technical talent awareness.
The same creative rarely works on both platforms. LinkedIn accepts professional marketing; Reddit demands authentic value.
Strengths:
Challenges:
Strengths:
Challenges:
Many B2B advertisers find Reddit leads convert at similar rates to LinkedIn at lower cost, though more qualification may be needed.
Use each platform's strengths:
Reddit for:
LinkedIn for:
Starting allocation for B2B:
| Audience Type | ||
|---|---|---|
| Enterprise (1000+ employees) | 70% | 30% |
| Mid-market (100-1000) | 50% | 50% |
| SMB/Startups | 30% | 70% |
| Developer/Technical | 20% | 80% |
Adjust based on performance data. Technical products often see dramatic efficiency gains shifting budget to Reddit.
Beyond lead volume, track:
These metrics reveal true platform value beyond cost-per-lead.
For more comparisons, see Reddit Ads vs Facebook Ads and Reddit Ads for B2B.
Yes, particularly for technical products and SMB/mid-market audiences. Reddit's communities like r/programming, r/sysadmin, r/devops, and r/startups contain active B2B decision-makers. Many B2B advertisers find Reddit delivers comparable lead quality to LinkedIn at 50-70% lower cost.
It depends on your audience. Enterprise sales with specific job title targeting favors LinkedIn. Technical products and developer tools favor Reddit. Most B2B advertisers benefit from both platforms with budget weighted by audience fit. Start with one, prove performance, then expand.
Target professional subreddits relevant to your product: r/sysadmin for IT products, r/startups for startup tools, r/marketing for marketing software. Use interest targeting for broader reach. Retarget website visitors for qualified audiences. Reddit's Community Intelligence identifies professional intent signals within communities.
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