The Reddit Pixel enables conversion tracking for your advertising campaigns, connecting ad clicks to actions on your website. Without proper reddit pixel setup, you're flying blind—unable to measure ROI, optimize campaigns, or build retargeting audiences.
This guide covers complete installation, event configuration, and verification to ensure accurate conversion tracking.
The Reddit Pixel is a JavaScript code snippet that:
Without the pixel, Reddit Ads operates without feedback signals. With it, campaigns can optimize toward actual business results.
Before starting installation:
Your pixel code looks like this:
<!-- Reddit Pixel -->
<script>
!function(w,d){if(!w.rdt){var p=w.rdt=function(){p.sendEvent?p.sendEvent.apply(p,arguments):p.callQueue.push(arguments)};p.callQueue=[];var t=d.createElement("script");t.src="https://www.redditstatic.com/ads/pixel.js",t.async=!0;var s=d.getElementsByTagName("script")[0];s.parentNode.insertBefore(t,s)}}(window,document);
rdt('init','PIXEL_ID');
rdt('track', 'PageVisit');
</script>
<!-- End Reddit Pixel -->
The PIXEL_ID is your unique identifier. Keep this code—you'll need it for installation.
Add the pixel code to your website's <head> section on every page:
<head> section</head> tagFor WordPress, add to your theme's header.php or use the "Insert Headers and Footers" plugin.
GTM installation allows easier management and doesn't require editing website code directly.
Popular platforms offer native Reddit Pixel integrations:
The base pixel tracks PageVisit automatically. For meaningful conversion tracking, configure additional events:
Reddit supports eight standard conversion events:
| Event | Use Case |
|---|---|
| PageVisit | All page views (automatic) |
| ViewContent | Product page views |
| Search | Site searches |
| AddToCart | Shopping cart additions |
| AddToWishlist | Wishlist additions |
| Purchase | Completed transactions |
| Lead | Form submissions, sign-ups |
| SignUp | Account registrations |
Add event tracking code where conversions occur:
Lead capture (form submission):
<script>
rdt('track', 'Lead');
</script>
Purchase confirmation:
<script>
rdt('track', 'Purchase', {
value: 99.00,
currency: 'USD'
});
</script>
Add to cart:
<script>
rdt('track', 'AddToCart', {
value: 49.00,
currency: 'USD'
});
</script>
Include optional parameters for richer data:
Install the Reddit Pixel Helper browser extension:
Green indicators confirm proper installation. Red flags identify issues.
In Reddit Ads Manager:
Enable test mode during setup:
Link pixel events to campaign optimization:
Choose attribution windows based on your sales cycle:
B2B advertisers often undercount conversions with short windows. Extend to 28-30 days for accurate measurement.
Symptoms: No events in Events Manager, Pixel Helper shows errors
Solutions:
<head> section, not <body>Symptoms: Event counts higher than actual conversions
Solutions:
Symptoms: More conversions reported than actual transactions
Solutions:
Symptoms: Conversions lost when users cross domains
Solutions:
For enhanced tracking accuracy, implement server-side Conversion API alongside the pixel:
Use pixel data to build custom audiences:
For related implementation guides, see our Reddit Ads conversion tracking guide and Reddit Ads attribution overview.
Events typically appear in Events Manager within a few hours of installation. Full data population may take 24-48 hours. If no events appear after 48 hours with confirmed website traffic, revisit installation steps and use the Pixel Helper to diagnose issues.
Yes, a single pixel can track across multiple domains you own. Install the same pixel code on each website. This provides unified audience data and cross-site conversion tracking. Use URL parameters or event customization to distinguish between properties in reporting.
You must comply with privacy regulations in your jurisdiction. The pixel should only fire after users consent to tracking where required (GDPR, CCPA). Most consent management platforms support conditional pixel loading. Configure your CMP to gate Reddit Pixel activation on user consent.
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