A white label Facebook ads agency allows you to offer expert Meta advertising services to your clients without building an in-house team. Whether you run a marketing agency, web development firm, or consulting practice, white label partnerships let you expand your service offerings while focusing on what you do best.
This guide covers what white label Facebook ads services include, the benefits of partnership, how the process works, and what to expect from pricing.
White label Facebook ads services operate behind the scenes while your agency maintains the client relationship. The white label provider handles execution; you handle strategy and communication.
A comprehensive white label Facebook ads agency typically offers:
Campaign Management:
Reporting:
Strategy:
According to white label service providers, these services help agencies offer a broader range of digital marketing solutions under their own brand name, which is valuable for agencies lacking specific in-house expertise.
Different white label providers offer varying levels of involvement:
Full Management: The provider handles everything from strategy to execution to reporting. You simply relay client goals and review results.
Execution Only: You develop strategy and client communication; the provider handles technical campaign setup and day-to-day optimization.
Consulting Support: The provider offers guidance and audits while your team handles execution with their oversight.
Most white label Facebook ads agencies also manage:
Some providers offer multi-platform capabilities spanning Google Ads, TikTok, LinkedIn, and other advertising platforms, enabling your agency to provide fully integrated digital advertising solutions.
Working with a white label Facebook ads agency offers significant advantages over building capabilities in-house.
Hiring experienced Facebook ads specialists is expensive and time-consuming. Average salaries for skilled media buyers range from $60,000 to $100,000+ annually, not including benefits, training, and management overhead.
White label partnerships let you offer expert-level services without:
If your agency specializes in web design, SEO, or content marketing, adding paid media expertise diverts attention from your strengths. According to agency partnership experts, running an agency means juggling multiple services, clients, and deadlines. White label providers operate as a true extension of your team, aligning with your workflows while delivering results.
White label services scale with demand. Take on one Facebook ads client or twenty. Your costs align with your revenue rather than being fixed overhead.
Benefits of scalable partnerships:
Facebook advertising changes rapidly. Algorithm updates, new features, and best practices evolve constantly. Dedicated white label providers stay current on:
This expertise would require constant training to maintain in-house.
Unlike referring clients to another agency, white label keeps you as the primary relationship. Your clients never know a partner handles execution. You maintain:
The white label partnership process typically follows a structured workflow.
Before onboarding, most providers evaluate:
This ensures alignment before engagement begins.
Once partnership terms are established:
For each new client:
During active management:
Typical reporting includes:
| Report Type | Frequency | Purpose |
|---|---|---|
| Performance snapshot | Weekly | Quick status check |
| Detailed analytics | Monthly | Client presentation |
| Strategic review | Quarterly | Long-term planning |
| Annual summary | Yearly | Relationship review |
White label Facebook ads pricing varies by provider and service scope.
Percentage of Ad Spend: Provider charges a percentage (typically 15-25%) of the client's monthly ad spend. This scales with account size but can become expensive for large accounts.
Flat Monthly Fee: Fixed fee per account regardless of ad spend. Common ranges:
Tiered Pricing: Combines elements of percentage and flat fee with spending tiers that adjust rates at different levels.
Hourly Consulting: For audit-only or advisory services, providers may charge hourly rates ($100-$250/hour typically).
Your profit comes from the difference between what you charge clients and what you pay the white label provider.
Example margin calculation:
Most agencies target 30-50% margins on white label services while remaining competitive with client pricing.
Factors that influence white label costs:
According to industry analysis, cheap white label services often cost more in the long run. Watch for providers who:
Quality providers invest in experienced specialists, current methodologies, and responsive support.
No, if the partnership is structured correctly. All client-facing communication, reports, and deliverables are branded with your agency name. The white label provider operates invisibly behind the scenes.
Agencies of all sizes benefit. Boutique agencies use white label to offer services without hiring full-time staff. Larger agencies use white label to handle overflow capacity or specialized campaign types. According to partnership providers, most work with agencies that have just one or two ads clients up to those with dozens.
Look for providers with demonstrated Meta advertising expertise, transparent communication practices, flexible pricing models, comprehensive reporting capabilities, and strong references from current partners. Request case studies showing results for clients similar to yours.
Ready to expand your service offerings? Contact us to learn about our white label Facebook ads partnership program. We provide expert campaign management branded entirely under your agency. Become a partner
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