Last Updated: January 2026
An AEO checker helps you audit how well your content performs in AI-generated answers. These tools analyze your visibility across ChatGPT, Perplexity, Google AI Overviews, and other answer engines—showing where you get cited, where you're missing, and what to fix.
Here are the top AEO checker tools for 2026, covering both free and paid options.
An AEO checker (Answer Engine Optimization checker) is a tool that audits your brand's visibility in AI-generated search results. Unlike traditional SEO tools that track Google rankings, AEO checkers monitor how often AI systems cite your content when answering user queries.
These tools typically measure:
According to Conductor's 2026 AEO/GEO Benchmarks Report, AI referral traffic represents just over 1% of total web visits and grows roughly 1% each month. While this may seem small, visibility in AI answers signals brand credibility that influences purchasing decisions beyond direct clicks.
Price: Custom pricing Best for: Comprehensive AI visibility tracking
AIclicks provides 360-degree visibility tracking across ChatGPT, Perplexity, Gemini, and Claude in one unified interface. The platform offers granular citation source analysis and sentiment pattern monitoring that reveals what drives AI recommendations for your brand.
Key features:
Price: Enterprise pricing (backed by $35M Series B from Sequoia Capital) Best for: Enterprise-scale AEO analysis
Profound delivers end-to-end AEO infrastructure covering 10+ AI engines. The platform includes Query Fanouts analysis showing how answer engines transform prompts into search queries, plus Shopping Analysis revealing how products get discovered in AI conversations.
Key features:
Price: Enterprise pricing with free trial Best for: Enterprise marketing teams
Conductor is positioned as the only end-to-end enterprise AEO platform, combining AI visibility tracking with content creation and real-time site monitoring. The platform reports across ChatGPT, Perplexity, Gemini, Claude, and Copilot.
Key features:
Price: Free Best for: Small to medium businesses on a budget
OmniSEO offers free AI search visibility tracking including citation and mention monitoring, competitor visibility dashboard, and ROI reporting. The free price point makes it accessible for businesses testing AEO without budget commitment.
Key features:
Price: From $249/month Best for: Accuracy-focused tracking
SE Visible from SE Ranking provides AI visibility tracking across ChatGPT, Perplexity, AI Mode, and Gemini. The tool shows brand rankings, mention frequency, competitor comparisons, and sentiment analysis with 13+ years of data accuracy expertise.
Key features:
Price: From $29/month Best for: Budget-conscious marketers
Otterly.AI tracks citations automatically across major AI platforms. The lower price point makes it accessible for smaller teams while still providing competitive visibility tracking and LLM direct output monitoring.
Key features:
Price: Free plan available Best for: Startups and small teams
Hall is a Generative Engine Optimization platform built specifically for AI search. Based in Australia, Hall offers prompt ideas and clear mention visualization. The free plan makes it accessible for startups testing AEO strategies.
Key features:
Price: Custom pricing Best for: Citation gap analysis
Gauge provides daily monitoring of AI answer engines including ChatGPT, Perplexity, Gemini, and Google AI Overviews. The platform specializes in citation intelligence and gap analysis—showing prompts where you should appear but currently don't.
Key features:
Price: Custom pricing Best for: LLM brand mapping
Scrunch AI maps brand presence, performance, and position across large language models. The platform helps visualize how different LLMs perceive and present your brand compared to competitors.
Key features:
Price: Free Best for: Quick visibility checks
AI Product Rankings is a simple, free website that shows mentions and citations for topics across AI platforms. While not as feature-rich as enterprise tools, it provides fast visibility checks without subscription commitment.
Key features:
| Feature | Free Tools | Paid Tools |
|---|---|---|
| Platform coverage | 2-3 AI engines | 5-10+ AI engines |
| Tracking frequency | Manual/weekly | Daily/real-time |
| Historical data | Limited | Extensive |
| Competitor analysis | Basic | Advanced |
| Sentiment analysis | Rarely included | Standard |
| API access | No | Usually included |
| Support | Community | Dedicated |
When free tools work: Testing AEO concepts, small businesses, limited query volumes, basic visibility monitoring.
When paid tools matter: Enterprise scale, competitive industries, multi-platform presence, detailed reporting requirements, agency use cases.
The free tools—OmniSEO, Hall, AI Product Rankings—provide solid starting points. Most businesses eventually upgrade when they need deeper competitive intelligence, historical trending, or enterprise integrations.
Start by documenting your current AI visibility:
This baseline helps measure improvement over time.
Use the checker to identify where competitors appear and you don't:
Based on checker findings, optimize content for AI visibility:
AEO visibility fluctuates. Research shows 40-60% citation volatility is normal. Set up regular monitoring:
| Tool | Free Tier | Platforms Tracked | Sentiment | Competitive | Best For |
|---|---|---|---|---|---|
| AIclicks | No | 4+ | Yes | Yes | Enterprise |
| Profound | No | 10+ | Yes | Yes | Enterprise |
| Conductor | Trial | 5+ | Yes | Yes | Enterprise |
| OmniSEO | Yes | Multiple | No | Yes | SMBs |
| SE Visible | No | 4+ | Yes | Yes | Accuracy |
| Otterly.AI | No | Multiple | Limited | Yes | Budget |
| Hall | Yes | Multiple | No | Yes | Startups |
| Gauge | No | 4+ | No | Yes | Gap analysis |
| Scrunch AI | No | Multiple | Yes | Yes | LLM mapping |
| AI Product Rankings | Yes | Multiple | No | Basic | Quick checks |
AEO checkers provide valuable data, but understand their constraints:
AI systems generate different responses to similar queries. A checker may show you cited for one query variant but miss another. No tool captures every possible AI response your audience might trigger.
Most tools focus on ChatGPT, Perplexity, and Google AI Overviews. Specialized AI assistants, industry-specific tools, and voice assistants may not be tracked. Your actual AI visibility could be broader—or narrower—than tools report.
AI models update their knowledge bases periodically. Content improvements may take weeks or months to reflect in AI responses. Checkers show current state, not immediate cause-and-effect from recent changes.
Citation tracking is a proxy for AI visibility impact. Checkers can't directly measure how AI mentions influence buying decisions, brand perception, or downstream conversions. Use checker data alongside business metrics.
Different AEO checkers may report different visibility scores for the same brand. Methodologies vary. Use consistent tools for trending rather than treating any single score as absolute truth.
For most businesses, start with a free tool like OmniSEO or Hall to understand your baseline AI visibility. Run queries your target audience asks and note where you appear versus competitors.
If initial results reveal significant gaps or competitive threats, consider paid tools for deeper analysis. Enterprise-scale operations typically need Conductor, Profound, or AIclicks for comprehensive tracking across all relevant AI platforms.
Regardless of tool choice, combine checker data with actual AI platform testing. Ask ChatGPT and Perplexity your target queries directly. See what they recommend. Then use checker data to track improvement over time.
Need comprehensive AEO analysis beyond basic checkers? Our team provides full AI visibility audits with actionable optimization roadmaps. Contact us to assess your answer engine performance.
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