When evaluating AEO agencies, marketing claims tell one story while documented results tell another. Examining case studies published by specific agencies reveals what results are actually achievable, which methodologies produce outcomes, and how different agency approaches translate to client success.
This guide analyzes documented case studies from leading AEO service providers to help you evaluate agencies based on real performance rather than sales promises.
Case studies from specific agencies serve different purposes than general AEO success stories.
What agency case studies reveal:
| Insight | Why It Matters |
|---|---|
| Methodology consistency | Does the agency repeat success? |
| Industry expertise | Do they have relevant experience? |
| Result timelines | How long until clients see returns? |
| Metric focus | What do they actually measure? |
| Client retention | Do clients stay long-term? |
Agencies unwilling or unable to share detailed case studies may lack documented success or experience inconsistent results.
According to NoGood's documented work, their approach integrates AEO within broader growth marketing frameworks.
SteelSeries case study:
What this reveals about NoGood:
NoGood's methodology connects AEO to conversion outcomes, not just visibility metrics. The 3.2x conversion improvement demonstrates their focus on business results rather than vanity metrics.
Best for: Companies seeking integrated growth marketing with AEO as one component of broader optimization strategy.
According to Siege Media's documented outcomes, their content-first approach generates measurable AI visibility.
Mentimeter case study:
What this reveals about Siege Media:
Siege Media tracks actual sessions and conversions from AI platforms—demonstrating sophisticated attribution capabilities. The 3,000+ conversions show direct revenue impact measurement.
Best for: Content-first brands prioritizing premium content quality and measurable AI referral traffic.
According to Marketing Experts Hub's agency analysis, Chilli Fruit specializes in authority-building approaches.
Future Processing case study:
Brand24 case study:
What this reveals about Chilli Fruit:
Chilli Fruit demonstrates that smaller companies can displace enterprise brands through strategic authority building. Their competitive positioning results show effectiveness in high-competition markets.
Best for: Companies competing against larger established players who need authority-driven strategies.
According to iPullRank's case studies, their technical focus produces large-scale results.
Fintech platform case study:
Telecom case study:
E-commerce marketplace case study:
What this reveals about iPullRank:
iPullRank handles enterprise-scale implementations with documented multi-million dollar revenue impacts. Their 17x conversion improvement shows they optimize for business outcomes, not just visibility.
Best for: Enterprise organizations requiring technical depth and large-scale implementation capability.
According to Marketing Experts Hub, Ignite Visibility achieves strong results for multi-location businesses.
Home services franchise case study:
What this reveals about Ignite Visibility:
Ignite handles high-volume implementations effectively. The 5,000+ page optimization demonstrates scalable methodology suitable for franchise and multi-location operations.
Best for: Multi-location businesses, franchises, and companies with large content portfolios requiring systematic optimization.
According to 97 Switch's case studies, their approach delivers measurable local business outcomes.
The Albert restaurant case study:
444Social real estate case study:
SideGigster case study:
What this reveals about 97 Switch:
97 Switch tracks direct business outcomes (reservations, occupancy, leads) rather than just visibility metrics. Their 90-day results demonstrate faster timelines than enterprise-focused agencies.
Best for: Local businesses, restaurants, real estate, and service providers seeking quick, measurable results.
Different agencies produce results through different methodologies.
Methodology comparison:
| Agency | Primary Approach | Best Metric Type | Typical Timeline |
|---|---|---|---|
| NoGood | Growth integration | Conversion improvement | 6 months |
| Siege Media | Premium content | AI sessions/conversions | 6-12 months |
| Chilli Fruit | Digital PR/authority | Competitive share | 6-9 months |
| iPullRank | Technical excellence | Traffic/revenue at scale | 12+ months |
| Ignite Visibility | Scale optimization | Visibility percentage | 6-9 months |
| 97 Switch | Local integration | Direct conversions | 90 days+ |
Watch for these warning signs when evaluating agency case studies.
Concerning patterns:
Strong case study indicators:
Incorporate case study analysis systematically into your agency selection process.
Evaluation framework:
Questions to ask about case studies:
Use agency case studies effectively in your selection process:
Documented agency case studies provide evidence for selection decisions. Prioritize agencies whose case studies demonstrate relevant expertise, appropriate methodology, and measurable business outcomes matching your goals.
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