Full-service AEO agency retainers typically start at $5,000-$10,000 monthly—pricing that excludes many startups and small businesses from professional AI visibility services. However, affordable alternatives exist for organizations with budgets under $2,000 per month who still want to improve their presence in ChatGPT, Perplexity, and Google AI Overviews.
This guide covers legitimate budget-friendly AEO options without sacrificing effectiveness.
Organizations with limited budgets face a choice: self-service approaches using tools and internal resources, or scaled-down professional services from freelancers and entry-level providers.
Budget-tier options:
| Option | Monthly Cost | Best For | Tradeoff |
|---|---|---|---|
| Self-service tools only | $50-$300 | Tech-savvy teams with time | Learning curve, time investment |
| Freelance specialists | $500-$1,500 | Specific project needs | Varied expertise, less comprehensive |
| Boutique agency packages | $1,000-$2,000 | Ongoing support with budget constraints | Limited scope vs. full-service |
| Hybrid (tools + consultant) | $300-$1,200 | Balanced approach | Requires coordination |
The right choice depends on your team's existing expertise and available time for AEO work.
For organizations willing to invest time instead of money, self-service AEO tools provide foundation capabilities at minimal cost.
Entry-level AEO tools:
| Tool | Monthly Cost | Primary Function |
|---|---|---|
| HubSpot AI Search Grader | Free | Basic AI visibility assessment |
| Free schema validators | Free | Technical verification |
| Relixir Starter | ~$150/month | AI mention tracking |
| FluxSEO | ~$49/month | Basic monitoring |
Self-service approach requirements:
What you can accomplish:
Limitations:
Freelance AEO specialists offer professional expertise without agency overhead costs.
Finding qualified freelancers:
Typical freelance engagement structures:
Basic package ($500-$800/month):
Standard package ($800-$1,200/month):
Premium package ($1,200-$1,500/month):
Vetting freelancers:
Some agencies offer scaled-down packages for budget-conscious clients who want professional support.
What entry-level packages typically include:
| Component | Basic ($1K) | Standard ($1.5K) | Enhanced ($2K) |
|---|---|---|---|
| Initial audit | Limited scope | Full baseline | Full + competitive |
| Monthly optimization | 2-3 pages | 4-6 pages | 6-8 pages |
| Schema work | Guidance only | Implementation | Implementation + monitoring |
| Reporting | Monthly summary | Bi-weekly | Weekly with analysis |
| Support | Email only | Email + monthly call | Email + bi-weekly calls |
Finding agencies with budget tiers:
Questions to ask agencies:
Combining affordable tools with periodic consulting maximizes budget efficiency.
Hybrid model structure:
Monthly investment breakdown:
├── AEO monitoring tool: $100-$200
├── Quarterly consultant sessions: $300-$500/session
│ └── (Averages $100-$170/month)
├── Project-based implementation: $500-$800/project
│ └── (1-2 projects per quarter, $170-$530/month)
└── Total: $370-$900/month average
How the hybrid approach works:
Advantages:
Regardless of approach, budget-conscious AEO success requires strategic focus.
Prioritization framework:
Budget allocation guidance:
| Budget | Recommended Split |
|---|---|
| $500/month | 60% tools, 40% quarterly consulting |
| $1,000/month | 40% tools, 30% consulting, 30% project work |
| $1,500/month | 30% tools, 20% consulting, 50% implementation |
| $2,000/month | Entry-level agency OR enhanced hybrid |
Lower prices sometimes indicate lower quality. Watch for warning signs.
Avoid providers who:
Effective AEO is possible under $2,000/month with the right approach:
Budget constraints don't preclude AI visibility. They require more strategic allocation of limited resources and realistic expectations about scope and timeline.
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