Frase.io has evolved from a content research tool into a platform that optimizes for both traditional Google rankings and AI search citations. In 2026, that dual focus—SEO plus Generative Engine Optimization (GEO)—makes Frase uniquely positioned in a market where AI search visibility increasingly matters.
According to eesel.ai's tool comparison, Frase is unique in that it helps you optimize content to be cited by AI engines (GEO), not just rank on Google (SEO). This dual scoring system distinguishes it from competitors focused solely on traditional search.
This review examines Frase's features, pricing, strengths, and whether it delivers value for content teams in 2026.
Frase is an AI-powered content optimization platform designed to help content rank in Google search results and get cited by AI assistants like ChatGPT, Perplexity, and Google AI Overviews.
Core platform capabilities:
| Feature | Function |
|---|---|
| Content Editor | Real-time SEO + GEO scoring |
| SERP Analysis | Competitor research and gap identification |
| AI Writing | Generate and optimize content drafts |
| AI Search Tracking | Monitor citations across AI platforms |
| Content Briefs | Automated outline generation |
According to Frase.io, the platform is trusted by over 50,000 content teams including Microsoft, Oracle, Coursera, and GitLab.
Frase's standout feature is its dual-scoring system that optimizes content for both traditional search engines and AI citation.
According to eesel.ai's analysis, Frase provides separate SEO and GEO scores to help content rank on Google and get cited by AI engines like ChatGPT, Perplexity, Claude, and Gemini.
How it works:
This dual approach recognizes that content optimized for Google rankings may not be structured optimally for AI extraction—and vice versa. Frase bridges that gap.
New in 2026, Frase offers AI Search Tracking that monitors where your brand appears in AI-generated answers.
AI Search Tracking capabilities:
This feature addresses a growing need: understanding visibility in AI search beyond traditional SERP rankings.
The Frase content editor provides real-time feedback while writing.
Editor features:
Before writing, Frase analyzes search results to inform content strategy.
Research capabilities:
Frase includes AI writing capabilities for draft generation.
AI writing features:
According to Frase.io, Rank-Ready documents cost $3.50 each for fully auto-optimized drafts that go from keyword to complete article.
Frase offers tiered pricing based on content volume and AI tracking needs.
| Plan | Price | Best For | Content Projects |
|---|---|---|---|
| Starter | $38/month | Solo creators | 15/month |
| Professional | $98/month | Growing teams | 75/month |
| Scale | $195/month | Teams + AI tracking | 75/month + tracking |
| Advanced | $297/month | Agencies | 75/month + advanced tracking |
| Enterprise | Custom | Large organizations | Unlimited |
What's included at each tier:
Everything in Professional, plus:
Everything in Professional, plus:
Annual billing saves 15% across all plans.
The most common comparison is Frase vs Surfer SEO. Here's how they differ.
| Factor | Frase | Surfer SEO |
|---|---|---|
| Primary focus | Speed + GEO optimization | Deep data + SEO optimization |
| GEO scoring | Native dual scoring | Not available |
| AI tracking | Built-in (Scale+ plans) | Not available |
| Content briefs | Automated from SERP | More manual setup |
| Starting price | $38/month | $99/month |
| AI writing | Unlimited words | Separate Surfer AI |
According to eesel.ai, Frase is built for speed and optimizing for both Google and AI search (GEO), making it great for writers who need to produce content quickly. Surfer focuses on deep data and advanced optimization.
Choose Frase if:
Choose Surfer if:
Based on feature analysis and pricing structure, Frase fits specific use cases well.
Ideal for:
Less ideal for:
GEO optimization is unique: Few tools address AI search visibility directly. Frase's dual scoring system fills a genuine gap as AI search grows.
Pricing is competitive: At $38/month starting, Frase undercuts Surfer SEO ($99), Clearscope ($170), and MarketMuse ($149).
AI Search Tracking addresses emerging need: Monitoring mentions in ChatGPT, Perplexity, and other AI systems becomes increasingly important as search behavior shifts.
Speed-focused workflow: From SERP analysis to content brief to draft, Frase minimizes steps between research and writing.
Primarily an optimization tool: According to eesel.ai, Frase is primarily an optimization tool rather than a full AI content generator. The AI writing assists but doesn't replace editorial judgment.
AI tracking costs extra on lower tiers: Scale ($195/month) or higher is needed for included AI Search Tracking—a significant jump from Professional ($98).
Less data depth than competitors: Surfer and Clearscope provide more granular SERP data for those who want maximum analytical depth.
Limited technical SEO: No site audits, backlink analysis, or technical optimization—you'll need additional tools.
The value depends on your specific needs.
Frase is worth it if:
Frase may not be worth it if:
A content team producing 10 articles monthly at Professional tier ($98) pays roughly $9.80 per optimized article. If optimization improves ranking probability by even 10-20%, the investment typically pays for itself through increased organic traffic.
Frase.io represents the evolution of content optimization toward AI search visibility:
Dual SEO + GEO scoring is the differentiator: No other major tool provides native optimization for both Google and AI search citations
AI Search Tracking addresses emerging need: As search shifts toward AI, monitoring where you appear in ChatGPT and Perplexity matters more
Pricing is accessible: $38-$98/month puts professional optimization within reach of smaller teams
Speed-focused workflow: Frase prioritizes efficient content production over exhaustive data analysis
Best for content-first teams: Writers and content marketers benefit most; technical SEOs need supplementary tools
For teams concerned about visibility in both traditional and AI search, Frase offers a forward-looking approach that competitors are still catching up to. The GEO scoring and AI tracking features position content for where search is heading—not just where it's been.
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