Choosing between Frase.io and Search Atlas comes down to a fundamental question: Do you want a tool that helps you research and plan content, or one that automates execution? Both platforms leverage AI for SEO, but they approach the problem differently—and understanding that difference determines which fits your workflow.
This comparison breaks down Frase vs Search Atlas across features, pricing, and use cases to help you make the right choice.
| Factor | Frase.io | Search Atlas |
|---|---|---|
| Primary focus | Content research and optimization | SEO automation and execution |
| Starting price | $45/month | $99/month |
| AI approach | Research synthesis and briefs | Automated implementation |
| Best for | Writers and content teams | Agencies and site managers |
| Technical SEO | Limited | Full automation (OTTO SEO) |
| Content AI | Brief generation, optimization | Content Genius writing |
Frase.io approaches SEO as a content research and optimization problem. The platform excels at synthesizing SERP data into actionable briefs that guide content creation.
According to Frase.io's platform overview, the tool focuses on helping content teams research, write, and optimize SEO content faster—emphasizing the planning and optimization phases rather than execution.
Frase's workflow:
Search Atlas takes a different approach—emphasizing automated execution over recommendations. Rather than telling you what to do, Search Atlas's OTTO SEO feature implements changes directly.
According to Search Atlas blog, the platform combines AI automation with traditional SEO tools, enabling users to automate technical fixes, content optimization, and even publishing workflows.
Search Atlas's workflow:
Frase advantages:
Search Atlas approach:
Winner: Frase for teams prioritizing research and planning phases.
Frase capabilities:
Search Atlas capabilities:
Winner: Search Atlas for end-to-end content production; Frase for optimizing human-written content.
Frase limitations:
Search Atlas strengths:
Winner: Search Atlas decisively for technical SEO needs.
Frase approach:
Search Atlas approach:
Winner: Frase for teams prioritizing AI search visibility.
Frase automation:
Search Atlas automation:
Winner: Search Atlas for teams wanting automated execution.
| Plan | Monthly Price | Content Projects |
|---|---|---|
| Solo | $45/month | 10/month |
| Basic | $115/month | 30/month |
| Team | $115/month + seats | 30/month |
AI Search Tracking available as add-on on higher tiers.
| Plan | Monthly Price | Best For |
|---|---|---|
| Starter | $99/month | Small sites |
| Growth | $199/month | Growing businesses |
| Pro | $399/month | Agencies |
Pricing may vary; verify current rates on respective websites.
Frase offers better value if:
Search Atlas offers better value if:
Content production is your focus - Frase excels at turning keyword research into comprehensive briefs quickly
You have a writing team - The optimization scoring helps editors ensure quality without deep SEO expertise
AI search visibility matters - Frase's GEO scoring and AI Search Tracking address emerging needs
Budget is constrained - $45/month entry point is accessible for smaller teams
You already have technical SEO tools - Frase complements rather than replaces technical platforms
You want automated execution - OTTO SEO implements rather than recommends
Technical SEO needs attention - Comprehensive auditing with automated fixes
You manage multiple sites - Consolidation and automation scale across properties
Content-to-publish workflow matters - End-to-end from ideation to publishing
You're replacing multiple tools - Search Atlas can replace separate keyword, content, and technical tools
Some teams use Frase for research and brief generation while leveraging Search Atlas for execution and technical SEO. This combination captures the strengths of each platform—though it increases subscription costs.
The Frase vs Search Atlas decision ultimately depends on your primary need:
Research and optimization focus → Frase
Automation and execution focus → Search Atlas
Neither tool is universally "better"—they solve different problems. Frase helps you create better content faster. Search Atlas helps you implement SEO changes automatically. Match the tool to your workflow bottleneck.
Related Articles:
By submitting this form, you agree to our Privacy Policy and Terms & Conditions.
