Reddit for Business is the umbrella for Reddit's business offerings, including advertising (Reddit Ads) and organic business tools (Reddit Pro). This guide covers how to log into both platforms and set up your business presence on Reddit.
Reddit offers two main business platforms, each with its own login:
For paid advertising campaigns:
If you don't have an advertising account yet, you'll be prompted to set one up after logging in.
For free business tools and organic engagement:
Reddit Pro is free and available to all businesses.
The main business portal at business.reddit.com provides:
If you're new to Reddit advertising:
Step 1: Create or Use Existing Reddit Account You can use a personal Reddit account or create a dedicated business account. Many businesses prefer separate accounts for professional purposes.
Step 2: Access Ads Manager Visit ads.reddit.com and log in. You'll be prompted to complete your advertising profile.
Step 3: Enter Business Information
Step 4: Add Payment Method (Optional) You can skip this step until you're ready to launch campaigns. Payment methods include credit cards and debit cards.
Step 5: Install Reddit Pixel (Recommended) For conversion tracking, install the Reddit Pixel on your website during setup.
See our complete guide on creating a Reddit Ads account for detailed steps.
Reddit Pro is free and complements paid advertising:
Step 1: Access Reddit Pro Visit business.reddit.com/pro and log in with your Reddit credentials.
Step 2: Create Your Business Profile
Step 3: Configure Monitoring
Step 4: Connect Your Communities
"Invalid credentials" error:
Two-factor authentication problems:
Browser issues:
Can't access ads after logging in:
Removed from team account:
Add team members to your advertising account:
Agencies can manage multiple client accounts:
If you manage multiple Reddit accounts:
Reddit Pro (organic business tools) is completely free. Reddit Ads requires payment only when you run campaigns—there are no platform fees or minimum spends just to have an account.
Yes, your personal Reddit account works for both Ads Manager and Reddit Pro. However, many businesses create separate accounts to keep personal and professional activity distinct.
Reddit Ads is the paid advertising platform for creating and managing promoted content. Reddit Pro is a free tool for organic business presence, including brand monitoring, keyword tracking, and profile management. They complement each other.
Dedicated account management is typically available to advertisers with significant monthly spend (often $10,000+/month). Contact Reddit's sales team through business.reddit.com to discuss managed account options.
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