Semrush has expanded beyond traditional SEO to address the AI visibility challenge. Their AI Visibility Toolkit and Enterprise AIO platform help marketers track how brands appear across ChatGPT, Perplexity, Google AI Overviews, Gemini, and Claude—turning AI search into a measurable marketing channel.
This guide covers how to leverage Semrush's AEO capabilities for tracking, analysis, and optimization across AI platforms.
Semrush offers two distinct approaches to AI visibility depending on your needs and budget.
The AI Visibility Toolkit integrates with standard Semrush subscriptions, providing baseline AI tracking capabilities for teams already using the platform.
Core capabilities:
Access the toolkit through Semrush's interface by navigating to "Visibility Overview" and entering your domain. The tool provides immediate insights into how AI systems reference your brand.
Semrush Enterprise AIO is the comprehensive solution for organizations requiring deep AI visibility analytics.
Advanced capabilities:
Enterprise AIO is built for large teams and agencies needing precise analytics and strategic guidance rather than basic visibility snapshots.
Getting started with Semrush's AEO features requires proper configuration.
Step 1: Access the tool Launch the AI Visibility Toolkit from your Semrush dashboard. Navigate to the visibility section and select AI tracking options.
Step 2: Enter your domain Input your primary domain to establish baseline visibility measurement. The tool scans AI platforms to identify existing mentions.
Step 3: Define competitors Add 3-5 competitors to enable comparative analysis. Semrush tracks their AI visibility alongside yours.
Step 4: Set up monitoring Configure ongoing tracking frequency and alert thresholds for visibility changes.
Semrush's Position Tracking now includes AI visibility features that monitor how your site appears in:
This integration connects traditional ranking data with AI citation performance, revealing correlations between organic rankings and AI visibility.
Track how AI platforms reference your brand across different contexts:
| Metric | What It Measures | Why It Matters |
|---|---|---|
| Mention frequency | How often AI cites your brand | Core visibility indicator |
| Mention context | Positive, neutral, or negative framing | Reputation monitoring |
| Query triggers | Which prompts surface your brand | Optimization targeting |
| Citation sources | URLs AI models reference | Content prioritization |
Semrush captures these metrics continuously, enabling trend analysis over time.
Compare your AI visibility against competitors to identify:
Competitive intelligence guides optimization priorities—focus on gaps where competitors succeed.
Enterprise AIO dives into the sources AI models use as citations:
This analysis reveals what makes content citation-worthy, informing optimization strategy.
Follow this workflow to maximize Semrush's AEO capabilities.
Before optimizing, understand your current position:
Baseline data enables meaningful progress measurement.
Use Semrush data to find where optimization yields results:
High-potential opportunities:
Lower priority:
Prioritize based on potential impact and required effort.
Apply insights to content improvements:
Semrush's content recommendations guide specific changes.
Track optimization impact over time:
Continuous monitoring enables iterative improvement.
Semrush's strength is connecting AI visibility with traditional SEO data.
Research shows 93.67% of Google AI Overview citations come from top 10 organic results. Semrush helps identify:
These insights reveal where AEO optimization adds value beyond SEO.
Create dashboards combining:
Unified views help stakeholders understand total search visibility across traditional and AI channels.
Included with Semrush subscriptions, with pricing starting at approximately $99/month for the base plan. AI tracking features availability varies by plan level.
Included in standard plans:
Custom pricing based on organizational needs. Enterprise features include:
Enterprise pricing typically starts at several hundred dollars monthly, scaling with tracking scope and features.
Evaluate whether Semrush's integrated approach or specialized tools better fit your needs.
Semrush identifies three factors that most influence AI visibility:
Content authority – E-E-A-T signals that establish trust with AI systems
Citation-worthy depth – Comprehensive coverage with original data and insights
Technical optimization – Schema markup and structured data that help AI understand content
Focus optimization efforts on these fundamentals, using Semrush to measure progress and identify opportunities.
AI visibility features are included in standard subscriptions, though capabilities vary by plan level. Basic visibility snapshots are broadly available, while advanced tracking requires higher tiers or Enterprise AIO.
Semrush runs specific prompts across AI platforms and tracks when your brand gets mentioned. The tool monitors mention frequency, context, and sentiment to provide visibility metrics over time.
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