Choosing a LinkedIn lead generation agency can transform your B2B pipeline, but understanding what you're paying for makes all the difference. With 80% of B2B leads from social media coming through LinkedIn, finding the right agency partner has become a strategic priority for growth-focused companies.
This guide breaks down what LinkedIn lead generation agencies actually do, how much they cost, and how to evaluate whether outsourcing makes sense for your business.
A LinkedIn lead generation agency handles the end-to-end process of finding, engaging, and qualifying prospects on LinkedIn. Their services typically include:
Outbound Prospecting
Campaign Management
Lead Qualification
LinkedIn Ads Management
Pricing structures vary significantly across agencies. Here are the most common models you'll encounter in 2026:
The most common pricing model for ongoing LinkedIn lead generation services. According to industry research, marketing agencies average $3,500 per month, but LinkedIn-specific agencies typically charge:
| Service Level | Monthly Cost | What's Included |
|---|---|---|
| Basic | $999 - $2,000 | Done-with-you outreach, basic automation |
| Standard | $2,000 - $6,000 | Fully managed campaigns, dedicated strategist |
| Premium | $6,000 - $15,000+ | Multi-channel outreach, SDR support, enterprise targeting |
Impactable, a well-known LinkedIn ads agency, charges between $2,000 and $6,000 monthly according to verified client reviews.
Some agencies use performance-based pricing where you pay for results:
This model works well for testing agencies but can become expensive at scale.
Many agencies combine a lower retainer with performance bonuses. For example, a $3,000/month base plus $100 per qualified appointment. This aligns incentives while providing agencies with baseline operational costs.
Several factors influence what you'll pay:
Target Market Complexity Reaching C-suite executives at Fortune 500 companies costs significantly more than targeting SMB owners. Enterprise contacts cost more than SMB contacts due to lower response rates and higher competition.
Geographic Scope International campaigns typically cost more than domestic outreach. Multi-language campaigns or targeting specific regions like EMEA adds complexity.
Volume Requirements More leads means more infrastructure. Campaigns targeting 20+ meetings per month require multiple LinkedIn accounts, more sophisticated tools, and larger teams.
Service Depth Basic LinkedIn automation differs dramatically from a full-service approach that includes content strategy, thought leadership posting, and multi-channel integration with email and phone outreach.
Before choosing an agency, consider the full cost of building in-house capabilities:
| Cost Category | In-House SDR | Agency |
|---|---|---|
| Salary | $65,000/year | $0 (included) |
| Benefits & Tax | $15,000/year | $0 (included) |
| Tech Stack (Sales Navigator, data tools, outreach software) | $20,000+/year | $0 (included) |
| Management Time | 10+ hrs/week | 2 hrs/month |
| Ramp Time | 3+ months | 2 weeks |
| Turnover Risk | 30-40% annual SDR turnover | None |
An agency at $5,000/month ($60,000/year) often delivers comparable results to a fully-loaded SDR costing $100,000+ annually, with less management overhead and faster time-to-results.
Based on 2026 industry analysis, here are notable agencies:
Impactable Known for LinkedIn ads management and done-for-you lead generation. Trusted by 1,000+ B2B companies with pricing from $2,000-$6,000/month.
Belkins Offers LinkedIn lead research, outreach, appointment setting, and campaign management. Strong for B2B firms needing consistent lead flow.
ColdIQ Uses advanced "waterfall" data enrichment and hybrid AI/human approaches. Good for companies wanting sophisticated prospecting technology.
Cleverly Specializes in white-label LinkedIn lead generation with transparent pricing and a strong reputation for B2B services.
LeadShuttle Budget-friendly option around $999/month for teams validating new offers or wanting simple multi-channel campaigns.
Ask these questions before signing:
About Their Process
About Results
About Reporting
Red Flags to Watch
An agency makes sense when:
Consider staying in-house if:
Most agencies need 2-4 weeks for initial setup and campaign launch. You'll typically see measurable results (connections, conversations, meetings) within 30-60 days. Full optimization often takes 2-3 months as messaging and targeting get refined.
Reputable agencies provide estimates based on your ICP and market, but guarantees should be viewed skeptically. Some agencies offer meeting guarantees (e.g., 20 leads per month), but these often come at premium pricing and depend heavily on realistic targeting.
LinkedIn lead gen agencies focus on organic outreach (connection requests, direct messages, InMail). LinkedIn ads agencies manage paid campaigns (sponsored content, lead gen forms, message ads). Some agencies offer both services. The right choice depends on whether you want to scale through paid reach or build relationships through personalized outreach.
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