TikTok offers several partner programs that provide agencies and technology providers with enhanced platform access, exclusive benefits, and official recognition. Whether you're an agency looking to unlock ad credits or a tech company seeking API access, understanding these programs helps you choose the right path for your business.
This guide covers the main TikTok partner programs, their requirements, benefits, and how to apply.
TikTok has structured its partner ecosystem into several distinct programs, each serving different types of businesses:
Agency Advantage Program: Designed for advertising agencies managing TikTok campaigns for clients. Provides tiered benefits based on ad spend and client activity.
TikTok Marketing Partners: A badge program for technology companies, creative agencies, and service providers offering specialized TikTok solutions. Partners are vetted for expertise in specific categories.
Channel Sales Partners: Resellers authorized to sell TikTok advertising through their own sales channels.
Each program has different requirements and benefits. Most agencies start with the Agency Advantage Program, while technology and specialized service providers pursue TikTok Marketing Partner status.
The Agency Advantage Program offers three tiers—Silver, Gold, and Platinum—each with escalating perks:
Silver Tier (Entry level):
Gold Tier:
Platinum Tier:
TikTok Marketing Partners receive badges indicating their area of expertise. Current badge categories include:
Badges signal to brands that a partner has been vetted by TikTok and demonstrated expertise in their category.
Requirements vary by program and tier level.
To qualify for the entry-level Silver tier:
Higher tiers require proportionally more clients and spend. Gold tier typically requires several thousand dollars in monthly spend across multiple active clients, while Platinum demands significant volume.
Marketing Partner requirements are more stringent and category-specific:
TikTok Marketing Partner status isn't achieved through spend alone—it requires demonstrating genuine expertise and delivering value to the TikTok advertiser ecosystem.
Channel Sales Partners typically need:
The Agency Advantage Program doesn't require a formal application—you qualify based on activity metrics that TikTok tracks automatically.
The review process can take several weeks. Strong applications include specific metrics, documented case studies, and evidence of platform expertise.
Ad Credits: The 2026 program offers 1:1 ad credit matching up to $10,000 for qualifying agencies. This means TikTok matches your client's ad spend with credits—effectively doubling campaign budgets.
Training Resources: Access to the Channel Sales Partner Enablement Center with guides, playbooks, and documentation for optimizing client campaigns.
Support Access: Priority support channels for faster issue resolution on client accounts.
Client Onboarding Tools: Resources to help agencies win and onboard new TikTok advertisers.
Official Recognition: Badge placement in TikTok's partner directory, helping brands find your services.
API Access: For technology partners, access to TikTok's advertising and content APIs.
Early Access: Preview and beta test new TikTok features before general release.
Co-Marketing: Opportunities for joint marketing with TikTok, including case study features and event participation.
Dedicated Support: Direct relationships with TikTok partner managers.
Training and Insights: Exclusive partner briefings on platform updates and best practices.
| Benefit | Agency Advantage | Marketing Partners |
|---|---|---|
| Ad credits | Up to $10,000 1:1 match | Varies by program |
| Directory listing | No | Yes |
| API access | Limited | Full (tech partners) |
| Dedicated account manager | Platinum tier only | Yes |
| Beta feature access | Higher tiers | Yes |
| Co-marketing opportunities | Limited | Extensive |
Both programs require ongoing activity to maintain benefits:
Agency Advantage:
Marketing Partners:
Failing to maintain requirements typically results in tier demotion (Agency Advantage) or badge removal (Marketing Partners).
Agency Advantage is for advertising agencies managing client campaigns—benefits scale with ad spend. Marketing Partners is for technology companies, creative agencies, and service providers demonstrating specialized TikTok expertise—it's a recognition program with vetting requirements.
The application and review process typically takes several weeks to a few months. Building the track record and expertise required before applying can take longer—most successful applicants have been active on TikTok for at least a year.
Yes. The Agency Advantage Silver tier only requires $500 in spend over 90 days—achievable for agencies of any size. Marketing Partner status is harder for small agencies but not impossible if you can demonstrate genuine expertise.
No, TikTok's partner programs are free to join. You earn benefits through activity and expertise, not by paying membership fees.
TikTok Academy offers free certifications including the TikTok Media Buying Certification. Completing these demonstrates platform competency and strengthens Marketing Partner applications.
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